Southwest debuted a new set of FUN Employee-focused ads today. The new ads are an extension of the popular “Grab Your Bag: It’s On!” spots, but now feature a new set of Employees with some new messages.

Let’s talk about attitude. When did that word become a bad thing? As in, “He or she has an attitude.” It’s used now to describe someone who’s unfriendly, unwilling to pitch in,

incapable of giving 100%, and who refuses to find new ways to do their job better every single day.