Southwest's Cofounders got together in 1967 to discuss their idea for a new airline that would bring the Freedom to Fly to America, and when Rollin King finished sketching out the idea on a cocktail napkin, Herb Kelleher told him, "Rollin, you're crazy. Let's do it!" Much the same thing happened when we presented the idea for this blog to Southwest's Leaders. They thought we were crazy – but hey, we are nuts, and we're doing it! So, from deep in the heart of Texas, we say "Howdy" and welcome you to Southwest's homestead in the blogosphere. (By the way, in case you stumbled upon this site by accident and were looking for our regular web site, southwest.com, this link will take you there: www.southwest.com.)

Our goal with this blog is to give our readers the opportunity to take a look inside Southwest Airlines and to interact with us. This is as much your blog as it is ours. We have lined up a crew of bloggers representing a diverse cross-section of our Company. The most current postings will be found on the home page, and we have organized the archives by category. We want to build a personal relationship between our bloggers and you, and we need your participation. You are the "other half" of this blog, and our bloggers can't wait to communicate with you, so get busy posting.

This is the point where we insert the "fine print" and discuss the guidelines for posting. The Southwest Blog is starting out as a moderated site because we want to ensure that everyone stays on topic. We would LUV for you to post your thoughts, comments, suggestions, and questions, but when you post, make sure that they are of general interest to most readers. Of course, profanity, racial and ethnic slurs, and rude behavior like disparaging personal remarks won't be tolerated nor published. Even though our blog is moderated, we pledge to present opposing viewpoints, and we will strive to keep it interesting, diverse, and multi-sided. Our bloggers want to engage in a conversation with you, but not every post will receive a response from us. However, we encourage you to respond to our bloggers and to the posts of other individuals. We also ask that you be patient with our bloggers for a response. Some of our bloggers are Flight Crew Members, so they may delay a response for a few days while they are "on the road." (Actually, we should probably say that they are "in the air.")

One final disclaimer – the Southwest Blog is not the forum to address personal Customer Service issues. All of us have "day jobs," and we simply don't have the resources through this blog to resolve individual concerns. Even though this is not the forum, Southwest is eager to resolve your concerns. Our Customer Relations/Rapid Rewards folks want to assist you, and you can contact them by mail at Southwest Airlines, Customer Relations/Rapid Rewards, P.O. Box 36647, Dallas, Texas 75235-6647; by phone at (214) 792-4223; or by fax at (214) 792-5099. For reservations, please visit southwest.com or call our Reservations Center at 1-800-I-FLY-SWA (1-800-435-9792).