When it comes to social media branding, Southwest Airlines has been the trendsetter for quite some time, and is looked upon by competition and even other industries. From their very successful blog, “Nuts about Southwest” to its over 700,000 followers on Twitter – they’ve got their act together. And behind these efforts is a very hardworking team led by Paula Berg. I had the pleasure of meeting Paula at the Inbound Marketing Summit in Boston, where she delivered a keynote on Southwest’s social media branding strategy and I led a session for airlines/airports in social media.

to read more, visit: http://simpliflying.com/2009/southwest-airlines-success-secrets-on-socia...