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Marketing Evolution

Dave Ridley, our Senior Vice President Marketing and Revenue Management, recapped the changes we have seen over the past year, including the new boarding procedures, Business Select, and the Extreme Gate Makover.  He made the point that we have always been an airline for business travelers by showing some of our commericals from the 1980s.  The results have been encouraging in terms of traffic a

A Farewell E-mail to Remember

Southwest Airlines has a remarkably low turnover rate – just around  four  percent, in fact.  Nevertheless, every once in a while I receive a “farewell” e-mail from a Fellow Employee who is either retiring, moving away, leaving the company to pursue an old dream or to take on a new adventure. 

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