image: 

Ever wonder how a wing works?

How many Southwest Airlines Employees does it take to change the coffee brand and cup design on our aircraft?

image: 

On this episode of Red Belly Radio, I interview Micah and Melissa from our Marketing department. They were two of the team of folks who studied the issue and helped get this new coffee onboard our aircraft. Tune in to this week’s episode to learn about the double-entendre that makes the title of this blog.

Beginning May 4, Southwest Airlines will unveil a new onboard coffee experience two years in the making. Introducing LIFT, a dark-roasted 100% Arabica blend of South and Central American coffees.