Thoughts on Independence Day by the Blog Team

By: Brian Lusk - Manager of Customer Communication and Corporate Editor

Once again this year, we want to share the Independence Day plans of our Blog Team.  As you can see, they will be attending a wide variety of events, and my guess is that this pretty well tracks those of you reading the blog.

Paula Berg, our Blog Girl tells us:  “I'll be covering our dog's ears to protect him from the sound of fireworks!”

Christi Day, our Video Blog Star will be enjoying the taste of California:  “I will be throwing a family wine tasting party to try all the fabulous wine we bought in Napa last week and spend time with the whole family!”

Flight Attendant Carole Adams reminds us that many of our Employees will be working on the Fourth, but they will make it fun: "Where better to celebrate this fourth of July than on one of our SWA Luv Jets!  We will decorate all originating planes, pass out flag stickers to our Customers, honor our Service men and women while giving Americans a sixth Freedom - the Freedom to move about the Country!"

Ana Schwager will also be "working": "I'll be spending my July 4 Holiday in Columbus with 125,000 of my closest friends at Red, White, and Boom, Ohio's Largest Independence Day parade and fireworks show.  Southwest is the Official Airline of the event, and I'll be hosting some Community Partners and Customers as we enjoy food, fun, and fireworks!"

Meanwhile, up in the Bay Area, Kim Delevett, our “mom to be” will be focused on being ready for baby:  “Normally, my husband and I would take advantage of the three-day weekend for a quick jaunt to either visit friends and family or take a whirlwind trip abroad. Now that I'm eight months preggers, we will be taking an exciting trip to Babies R Us instead.  We actually look forward to spending time at home this year and celebrating our last holiday as a couple with no dirty diapers! And we can't wait to stare at my belly to see how baby James will react to the crackling and booming fireworks!

Beverly Behrens will be working on her home also:  “I am packing my house up to move and have no more exciting plans (except that we are moving from an apartment to a house! YAY!)."

My next door neighbor here in the office, Katie Coldwell, is, like Kim, another world traveler, and she is taking a whirlwind trip this Fourth:  “On the morning of July 4, I'll have the joy of waking up in Washington D.C. Our nation's capital is a great place to celebrate our birthday, but, although I can vouch that the fireworks on the Washington Mall are some of the best I've ever seen, I'll have to come back another time for fireworks.  Early in the morning on the 4th, I'll head to Dulles airport to catch a flight--well, really it's several flights:  D.C. to Rome to Ethiopia to Rwanda.  I'm headed to Kigali for a two-week mission trip.

“It seems strange, but somehow, being out of the country on Independence Day--especially when I'm exercising my religious freedom--is a touching reminder of the sacrifices that have been made by so many to ensure that I have the freedom to worship, to speak, and to serve. So even though I won't be here for the celebration, and no matter what country I'm in, I am so thankful for the many freedoms we enjoy in America!  Happy Independence Day!”

Back on this side of the ocean, Gordon Guillory is going to take a break from his Mechanic’s tools:  “This Furth of July we will be celebrating the Guillory's Family reunion, normally I would travel down to Southeast Texas for this event but we have started a new tradition where my father and his siblings and their families travel to the Dallas area and we have the family reunion here. I'm looking forward to seeing my family and eating that good ole southern cooking. Let's continue to pray for those protecting us abroad so that we can enjoy days like this."

It sounds like Angela Vargo, the original Blog Girl, is going to be involved with another kind of eating tradition.  “”For the 4th, we're going to have a good ol' Texas crawfish boil (also known as "craw daddies" and "mudbugs"). It's a lot of work for a little bit of meat, but it's well worth the effort. Of course, in the 100-degree heat, I'll no doubt be boiling as well. My LUV goes out to all our service men and women - past and present. Thank you for giving us the gift of Freedom."

Culture Chick Mallory Messina has seafood plans too: "I’m so excited to spend the long weekend visiting my baby sister, Margot, in Charleston, South Carolina.  Ok, she’s not such a baby anymore, as this will probably be my last visit before she graduates from College of Charleston in August!  We’re planning to spend the 4th on the beach watching fireworks (and I’m hoping to get some she-crab soup!)"

Some of our Blog Team will be on the ocean.  Sunny Abercrombie, our resident sailing captain tells us:  "I will be spending this Fourth of July Holiday in Clear Lake, Texas on our sailboat, Notre Vie, with my husband, John, and my trusted Crew Member, Stella the Wonderdog!  We will enjoy fireworks and a wonderful celebration at the Seabrook Marina--our home away from home!  Thanks to Southwest, we have been given the Freedom to do so many wonderful things that I never before thought possible!  I hope everyone has a safe and happy Fourth of July Celebration!"  Sunny also sends this picture of her Crew Member:

 

And of course, there are fireworks.  Susie Boersma’s plans include fireworks and some serious reflection:  “I know this is corny, but my family tradition is to attend a fireworks display event.  I get especially touched by the music that plays while the fireworks brighten up the night sky.  I reminisce about my father and his experience in the Navy, the battles fought over our freedom and the lives lost as a result, and the current war our young troops are fighting for.  I'm pretty sappy over this holiday.”

Down in Houston, Lana Elliot will be doing the same:  “I will spend the evening with my family and hope to attend Houston's Freedom over Texas fireworks show that is held downtown.”

Jim Herring won’t be too far from this Blog Boy on July 4th:  “My Independence Day plans are quite similar to the majority of Americans, I guess.  I'll be spending time with my brother, sister-in-law, and niece in Hickory Creek (close to your neck of the woods).  We're planning on watching fireworks, eating a lot, and maybe watching a movie.”

Wally Devereaux, our Cargo Guru, is also hanging close to home:  "Very low key plans at the Devereaux household.  We plan to enjoy the freedom provided by our great country by taking in the fireworks and spending time together as a family in  the backyard..."

As for me, I confess to a “guilty pleasure.”  The Fourth of July just isn’t complete without watching that quintessential American musical, The Music Man, about an America that probably never was.  In spite of that, this play certainly reflects a widely held American belief that strength of will can overcome obstacles whether it is a checkered background, narrow-mindedness, or physical and mental roadblocks.

As you might expect, Bill Owen has his own way of looking at Independence Day:  “This July 4th, since I'm now the "patriarch" of my family (after Mom's passing), I will have the family over for some skin-damaging, chlorine-absorbing pool time--and then go watch fireworks after dark at Lone Star Park.  But we will talk about--and never forget--that Freedom is expensive, and keep all of those that are helping keep us free and safe in our thoughts and hearts.”

Bill is right, our Freedom isn’t free.  While we all hope all of you have a fantastic Fourth of July, take a moment to think of those who serve in far-away and dangerous lands.   Also, please take a moment to share your holiday plans with us.

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Tags: Southwest Airlines

Thoughts on Independence Day by the Blog Team was written on Jul 03,2008 at 06:40am and posted in the categories Southwest Culture

I've Looked at Fireworks From Both Sides Now

By: Steve Heaser - Web Analyst

Do you know that song that everybody erroneously thinks the name is I’ve Looked at Clouds and that Judy Collins wrote? I’ve been humming that song today—which is really named Both Sides Now and was written by Joni Mitchell—as I recorded this episode of Red Belly Radio. Why you may ask? Well, on this episode of Red Belly Radio, I recap my favorite thing to do on July 4, which ends with my observation of watching fireworks displays from an aircraft at 30,000 ft.

The new verse, in my head, goes something like:

I’ve looked at fireworks from both sides now,
and then again, I still say wow!...

You get the idea, it only works if you really force it and don’t try too hard to make sense of it.

In addition to buying cars and mattresses (that are always on sale over the 4th), I like to float in an inner tube on the Comal River in New Braunfels, Texas. Spring fed and constant 72 degrees all year round, there is nothing better.

Also in this episode, the winner of the tagline contest. I don’t want to spoil the surprise, and it seems only fitting to announce the winner in the podcast. So go click on the Red Belly Radio corner to hear the big news and how I like to spend the 4th.

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Tags: Comal New Braunfels tubing

I've Looked at Fireworks From Both Sides Now was written on Jul 02,2008 at 08:41am and posted in the categories Uncategorized

Let Freedom "DING!"

By: Michelle Agnew - Culture Activities Administrative Assistant

At Southwest Airlines, we understand how important it is to spend holidays with our family.  Southwest celebrates the holidays with our Customers in a BIG way because we consider YOU part of our Family.

Southwest Airlines Employees are celebrating with you this Fourth of July Holiday by celebrating our many Freedoms across the Country! You can expect to see our Employees dressed in red, white, and blue, during “Freedom Week,” and many of our flights and gate podiums will be decorated with our Southwest Freedom Hearts.  We will show our appreciation to our Servicemen and women by welcoming them to board the airplane with our “A” group and to deplane first, on July 4.  Flag stickers will be handed out to all Customers flying with us on July 3, and 4!

Did you know Southwest Airlines has been “giving People the Freedom to fly” since 1971? Our Southwest Customers have the Freedom to Fly to 64 cities, in 32 states!

Southwest gives me the freedom to:
- Fly home to Michigan to visit my family.
- Travel with friends to destinations I have yet to visit.
- Fly to a city after work for dinner and be home in my bed by 10:00 p.m.
- Be on the East Coast before noon and on the West Coast before 5:00 p.m.!
- Have FUN at work!

What Freedoms does Southwest Airlines give you?

 

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Let Freedom "DING!" was written on Jul 01,2008 at 09:42am and posted in the categories Nutty stuff

The Newest SWA Star

By: Mallory Messina - Culture Activities Representative

Have you seen the newest SWA Celebrity? 

One of our Culture Ambassadors, Valerie LaGrone, had the great honor of being selected as the cover model for our May 11, 2008 Southwest Airlines Flight Schedule, now appearing in an airport near you! 

It’s a bit of a tradition to have the Flight Schedule cover model “autograph” your copy, so we set up a special book signing event in the Executive Office recently.  Valerie was so surprised by the turnout to get her autograph she was moved to tears (which we all took as meaning the event was a sweet success, exactly what our little celebrity deserved!)

We want to congratulate Valerie on her honor and hope that her smiling face will brighten all of our Customers’ travels!

 

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The Newest SWA Star was written on Jun 30,2008 at 06:00am and posted in the categories Airports and Southwest Culture

OH...IO

By: Ashley Butler - Nashville Marketing Representative

I remember the day I first learned The Columbus, Ohio was a great place!  It was my first day of a college internship when my supervisor yelled “O…H…!” on our way to drop off a package at FedEx.  I, of course, asked if the box was too heavy and if he needed me to help carry it.  He looked at me and with as much passion as any loyal Buckeye fan (I now know this) and said “Ashley, if you are from Columbus, you know the appropriate response that follows in any Buckeye-blooded crowd is I…O…!”.  What a loyal fan!   How ironic is that in the future that I would end up working for Southwest Airlines and be charged with marketing Southwest to the community that is The Columbus, Ohio.  Not only have I come to admire that most famous cheer, but also the many wonderful things and people of Columbus.

Recently, Southwest’s very own CEO, Gary Kelly, had the privilege (or maybe not since Gary is a longtime Texas Longhorns fan) of hearing the cheer multiple times when he visited the great city of Columbus.
                             
Gary landed and was warmly welcomed by TEAM Columbus!   They had decorated the station with banners, balloons, and served up a most delicious BBQ lunch to welcome him to Columbus!  Gary enjoyed spending the morning interacting on the frontline and the hardworking Employees enjoyed showing Gary around the station.  He then headed over to the beautiful OSU campus to meet with the charismatic football legend, Archie Griffin.

Following that meeting, he discussed the attributes of a good leader and gave insight to the success of Southwest Airlines to MBA students at the OSU Fisher College of Business.                           

After a great question and answer session, each student was given a $25 off discount coupon toward their next Southwest Airlines flight and one lucky student was the big winner of our “Inflate the Airplane” contest  AND two roundtrip tickets on Southwest Airlines.

Gary was then off (you did know Southwest Employees were the most productive in the industry, right?) to a fabulous dinner that was hosted by the Columbus Airport Authority.
 
The next morning, Gary was the keynote speaker at the Columbus Chamber of Commerce first Annual Breakfast Speaker Series.  He spoke to the Chamber Members about the current state of the industry and answered questions from the group.  The attendees were invited to try Southwest Airlines’ Business Select product (our new fare that offers priority boarding, an extra Rapid Reward credit and free drink) and given a discount coupon off their next Business Select flight.  Finally, one lucky Chamber member won two roundtrip tickets anywhere Southwest flies.

Yes, Gary left Columbus with plenty of OSU gear, but more importantly, he left with a sense of what makes The Columbus, Ohio a great community. It’s very apparent the people of Columbus have a passion for their city and the aviation industry (after all, Ohio is the “Birthplace of Aviation”).  Southwest Airlines is proud to be the hometown carrier of Columbus and will continue to have that same passion to provide the best Customer Service to our Ohio Customers!  I hope to one day  be given the opportunity to “Dot The I,” which is a huge privilege as I have learned, but until then I will simply say “GO BUCKS”, despite my love of the SEC!

 

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Tags: Gary Kelly Southwest Airlines

OH...IO was written on Jun 27,2008 at 07:05am and posted in the categories Working at Southwest

Winter Is Now For Sale!

By: Bill Owen - Schedule Planning Lead Planner

Winter is here!

 

Well, not really—it is 100 degrees in Dallas as we speak—but winter is now available to book at southwest.com, at 1-800-IFLYSWA, and via SABRE and Galileo.  Winter—including Thanksgiving, Christmas/Hannukah, and New Years, is now bookable with America’s Largest Airline—and the only airline where “Fees Don’t Fly!”  As usual, we’ve slipped a few new and interesting things into the Winter 2008/2009 Schedule.  First, and perhaps most importantly, is what is not in the schedule.  Unlike almost every other domestic U.S. airline, Southwest is not shrinking.  We are not abandoning cities.  We are not furloughing Employees.  Instead, we’re tweaking what we’re offering to you guys—growing where we see opportunity, and eliminating flying that just hasn’t panned out the way we’d hoped, particularly with oil at $135 a barrel. 

 

This November, in the midst of one of the worst airline industry downturns in history, Southwest Airlines has taken a scalpel to our schedule and looked at each and every flight in every market we serve flight to determine Customer demand and profitability.  Even after that excercise, we will discontinue just two nonstop markets—Oakland-Tucson, and Kansas City-Sacramento.  We’ll also reduce the number of daily departures in 27 markets, which is an incredibly minimal number.  Still, we will retain service in all of our markets—meaning, you guys can still take advantage of the great Southwest service you love, even if it may be a onestop direct or a connection.  Click here for a PDF file attachment showing frequencies in each of our markets and the changes coming up for November.

    

The BIG news is what we’re adding!  We’re adding six new nonstop markets—and they’re concentrated on Denver and Florida.  We’re adding new nonstop service between Ft. Lauderdale/Hollywood and Albany, Kansas City, and La$ Vega$....between Ft. Myers and St. Louis….and between Denver and Orange County and Tulsa.  We're also adding extra flights in 25 other markets, eleven of which start in Denver.  Our new Florida service will make it easier for you guys to shake off that winter chill….and the new Denver service will add to our incredible success story in the Mile High City.  Even though we only re-started service at Denver International Airport in January of ’06, we will have 115 daily departures from Denver each business day by the end of 2008.  It’s the fastest we’ve ever grown a new Station in our 37 year old history.  Southwest is LUVing Denver….and Denver is LUVing Southwest!

 

There is something else that is very important about this schedule.  You may remember my story about the “Garage-o-mizer,” our original schedule optimization model (click here for the link).  It is, in effect, a constraint-based model, one that constructed a schedule that met a list of constraints, or rules.  However, given our schedule network, there are multiple possible schedule solutions—some  better than others, some worse--so the Garage-o-mizer wasn’t looking for the the best schedule possible, just one that met all of the rules.  The November 2008 schedule marks the debut of a new schedule optimizer, the new "Global optimizer"—one that takes all of our schedule rules and preferences and actually picks the one schedule that scores the absolute highest based on the input parameters we supply.  Thousands of criteria are considered.  For example, the Global optimizer actually looks to see what time passengers actually want to travel in every nonstop market we're in--folks want to leave Vegas for L.A. in the later afternoon, while they want to leave Baltimore/Washington for Orlando in the morning.  All 800+ nonstop markets have their own, unique demand curves.  This new algorigthm lets us match our schedule to exactly what you, our Customers, want! 

The math behind the model is both complicated and daunting—but we are THRILLED with the output.  And, as with the previous model, it was developed in house!!!  (BIG shout outs to David, Jesus, and Jason from the Operations Research team in Southwest Airlines Technology Department!)

 

So—let the booking begin for the Holiday Season 2008.  Plan those trips--book those reservations—and know that all of us here at Southwest, all 34,000+ of us, are trying our level best to do everything we can to be the very best airline on the planet for you.  It’s HARD to be an airline these days, but we’re not straying from our mission, which is to provide the best value in air transporation in America.  WITH NO ADDED FEES.  Did I mention that already?  ;)

        

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Tags: Schedule Opening Southwest Airlines

Winter Is Now For Sale! was written on Jun 26,2008 at 08:56am and posted in the categories Working at Southwest

Boeing Burgers and Beer Birthday Bash

By: Steve Heaser - Web Analyst

For years now, Boeing has thrown us a birthday party. It has been dubbed “BBBBB” for Boeing Burgers and Beer Birthday Bash. As you might expect, there are Burgers, Beer, it is in a hangar so there are Boeings nearby, and it is around Southwest Airlines’ Birthday. There is a Band, but frankly I was hoping for Bingo, Brownies, Baklava, Bacon, Burritos, Brisket, Bourbon, and a little Broccoli (got to get something healthy in there). But that would be ridiculous! Really, you can’t hear bingo numbers being called with a band playing! With just a little work, we could get it to 10 or more “Bs.”

This episode starts out with a short history of Southwest of the meeting between Rollin King and Herb Kelleher where they decide to start an airline. I speak with Dara from Boeing, bloggers Bill Owen and Gordon Guillory, Flight Attendant Beth Mosby, and our CEO Gary Kelly.

Feel free to comment about things that start with the letter “B” that you might have wanted to see at the BBBBB.

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Tags: beer Boeing cupcake

Boeing Burgers and Beer Birthday Bash was written on Jun 24,2008 at 04:14pm and posted in the categories Southwest Culture and Working at Southwest

Water Balloons Are Good, Right?

By: Bob Hurst - Senior Analyst Technology

I grew up in a small town ... REALLY SMALL. There were about 1,600 people. The good thing about small towns is that everyone knows you. That can also be the bad thing!

As a small boy, I remember when we still had phones without dials (much less buttons). You simply picked up the receiver and waited for the operator to say, "Number please."

But for a long time, the number was just a formality. Everyone knew you could just tell the operator who you wanted to talk to. I can even remember picking up the phone and saying, with a distinct Southern twang, "I want to talk to my daddy." And guess what ... I was immediately connected. I knew the phone number for my dad's drug store was '13,' but it seemed silly to have to use a number.

That was one of the good things about everyone knowing you.

I also remember teasing our local sheriff saying, "You can't catch us." He drove a Volkswagen Beetle for goodness sakes!

But he would counter with the undeniable truth. "I don't have to. I'll be waiting in your driveway when you get home." Obviously, one of the bad things about everyone knowing you.

Of course, back then our idea of mischief was pretty tame by today's standards. Which brings me to water balloons.

There's always been something fascinating about those jiggly, translucent, often fragile orbs. And they comprised the upper limits of my mischievousness during my adolescent years. I can remember the excitement ... the down right exhilaration .... as my friends and I huddled in the Chinaberry thicket next to my house, waiting for the next unsuspecting car to pass and be subjected to our onslaught ... our multi-colored liquid grenades exploding against window glass.

Unfortunately, we never considered the possibility of Mr. Franks, our very strict, Icabod Crane of a science teacher, driving by with ... of all things ... his car windows rolled down. He was soaked, and we were sure our lives, as we knew them, were over.

So today, whenever our Technology Department has one of our annual water-balloon volleyball competitions, I can't help but think we're all going to be in big trouble any minute.

And what is water-balloon volleyball, you might ask? Well, the only way it resembles regular volleyball is that you play using a volleyball net. Pairs of players try to throw and catch the water balloons from one side of the net to the other using a beach towel and, as you might guess, if the balloon breaks, not only do you get wet, the other team gets a point. Pure fun!

Finally, as I was looking for graphics of water balloons, I came across this ultra-slow-motion video of a water balloon bursting, and I just had to share it with you. Very cool!

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Tags: Headquarters Southwest Airlines Technology

Water Balloons Are Good, Right? was written on Jun 24,2008 at 06:25am and posted in the categories Uncategorized

HOLIDAY SCHEDULES ARE A-COMIN'!

By: Bill Owen - Schedule Planning Lead Planner

Maestro! Queue me up some "West Side Story" please, in the key of F:

Could it be, yes it could.

Something's coming, something good!

If I can wait.........

Something's coming, I don't know what it is,

But it is, gonna be great!

Flight schedules for the time period extending from October 31, 2008 all the way to January 9, 2009, have been sent--and will be open for sale next Thursday, June 26! This (obviously) includes the Thanksgiving, Christmas/Hannukah, and New Year's holiday schedules. So start thinking about where you want to have your turkey and dressing....where you want to light your candles or trim your tree....and where you want to ring in 2009. Something's coming--our flight schedule, that is--and I guarantee it's gonna be great!

You might wonder why we sent the flight schedules on the 19th and they won't be available for you to "see" and purchase until the 26th. First off, this is always the most difficult "chunk" of schedule to prepare of the entire year--as I said, it contains three Holiday Schedules, and each one of them are manually tweaked based on anticipated traffic (and traffic is always different over the Holidays than it is during the non-Holiday November/December/early January timeframe). So there is four times as much work to do to build versus a normal schedule send.

Then, after Schedule Planning distributes the schedule, a zillion other workgroups, both inside Southwest and externally, have to take the data we've sent and get them ready for you to make reservations. For example, our Reservations Support team in Technology has to take our data and actually load it into our Reservations system. Interactive Marketing has to do the same to prepare southwest.com to receive and activate the schedule dates. Revenue Management has to get the fare inventories ready to accept your bookings. And our partners at SABRE and Galileo (two huge global computer reservations systems) have to ingest our schedule, make sure it's in synch with what we're selling internally, and go through all of their processes to make sure that next Thursday they're ready to hit their big "DING!" button.

So get ready. Your phone won't jingle, and your door won't knock, but something's coming sometime next Thursday, June 26. And yeah...it's gonna be great!

 

 

 

 

 

 

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HOLIDAY SCHEDULES ARE A-COMIN'! was written on Jun 23,2008 at 09:09am and posted in the categories Under the hood

RNP = Reduced Emissions

By: David "Fig" Newton - Captain

Want to go Green? No, I’m not talking about leprechauns and four-leaf clovers. This is about being environmentally friendly. Today Southwest Airlines announced plans to tackle emissions reductions by employing a gee-whiz navigation technology called RNP (Required Navigation Performance).

RNP, which leverages the accuracy of GPS to create accurate and efficient flight paths, is part of the FAA vision for future airspace. In partnership with Naverus (experts in RNP technology) Southwest plans to use RNP at every airport to reduce fuel burns and emissions.

How does RNP reduce emissions? Jets burn the least amount of fuel while cruising along in the Stratosphere. During takeoff and landing, however, the aircraft requires a lot of oomph from the engines. I know “oomph” is not a technical term, but it equates to fuel burn, and that means carbon and noise emissions. RNP allows for very precise and much more efficient paths in the sky. If you were trying to drive from New York to Chicago you would probably stay on the interstate highway with all its twists and turns. Imagine, though, if you could build a straight road between the two cities? That new road would be shorter and require less gas in your tank. That is what RNP does for an airplane. It is like we are building a shorter road. There are other tangible benefits to RNP, too, such as Continuous Descent Arrivals (CDA), which allow an RNP capable airplane to descend into terminal airspace at near-idle power settings. Every time an airplane levels off it has to use some of that oomph I talked about … which means unnecessary fuel burn and associated carbon emission.

Admittedly, all the airplanes in the world generate less than 3% of all carbon emissions, but Southwest Airlines is committed to doing our part to lessen that impact. In fact, we are putting our money where our mouth is by making a significant financial commitment to RNP. A lot of things have to change, but by 2015 our RNP program should save 156,000 metric tons of emissions each year. That is the equivalent of providing electricity to 69,000 U.S. households for an entire year.

***Southwest Airlines Senior Director of Flight Operations Jeff Martin spoke today about the benefits of RNP and Southwest's progression on RNP implementation fleet-wide at the Eco-Aviation Conference in Washington, D.C. -- follow this link to view the complete presentation: http://www.southwest.com/about_swa/press/rnp.pdf.

 

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Tags: carbon emission Green Naverus RNP

RNP = Reduced Emissions was written on Jun 19,2008 at 02:40pm and posted in the categories Flying