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  Calling All Dog Photographers

  Spirit, Southwest’s inflight magazine, is doing a big feature on dogs in early summer.  Send us your very best dog photo—adorable or hilarious, portrait or candid, contemplative or mid-air, with or without the owner—and we’ll publish the best. Unleash your creativity, then go to www.spiritmag.com and follow the directions.

Categories: Nutty stuff

Mar 10, 2010




  Behind Spirit's March Issue

 

We have a really young staff of editors at Southwest’s Spirit magazine, which probably means they think I’m really old.

Categories: Flying, Under the hood

Mar 08, 2010





  Behind Spirit's January Issue

 

Magazine covers can be like Rorschach blots. Take the January issue of Southwest’s Spirit magazine. Some people found our photo of figure skater Johnny Weir to be totally cool. Some thought it looked as if he was just about to cut his nose off with an ice skate. Talk about edgy.

Categories: Customers, Flying

Jan 05, 2010





  Inside Spirit Magazine’s December Issue

 

As proof of what a serious journalistic enterprise Spirit Magazine is, check out the December cover. To highlight our “Hot Fun in the Wintertime” package, we did not stoop to putting some totally hot swimsuit model on the cover. Instead, we chose totally hot swimsuit model AND SURFER Marisa Miller.

Categories: Flying

Dec 03, 2009





  Behind Spirit’s November Issue

 

Want to know my favorite part of Southwest’s Spirit magazine? You don’t? Well, I can’t resist telling you anyway: It’s the upfront section called “The Numbers.” In the November issue, we learn the following very important stats:

You use 100% of your brain.
New Orleans was the No. 1 fast-growing city last year.

Categories: Under the hood

Nov 05, 2009





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