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Edward,
It is a fee. It is a fee if the experience you have had all along is now at extreme risk of being lessened unless you pay for the new "service".
Your analogy to the new car does not hold. If I have always got a car with power windows, and then they suddenly tell me on my next car that if I want power windows, I have to pay more, then the analogy would hold.
Previous to now, checking in at T-24 was nearly guaranteed to get you a low-to-mid A. Now, because other people are willing to pay the $10 fee, you have the option of either paying it too (and if you do, it's still a crap shoot what you'll get), or of accepting that you will no longer get a low-to-mid A by checking in at T-24.
Take a look at the threads I linked to on Flyertalk.com. Both people checking in at T-24 and using EBCI are getting B boarding passes. That did not happen before this "optional service" was introduced. Any time you have to pay a new amount to maintain the level of product/service you're accustomed to procuring, it's a fee.
Once again, Southwest Airlines is introducing a new product to make traveling a little easier for our Customers. Many of you have told us how important it is to get an early boarding position so you can find that coveted seat without having to watch the clock for your 24-hour window to check in. Today, I am excited to introduce EarlyBird Check-in - one more way Southwest is providing conv
Categories: Flying, Under the hood
Posted by: Kevin Kleist | Sep 10, 2009 at 12:49 pm |
