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Southwest Bids for Frontier Airlines

Q&A with Ron Ricks, Executive Vice President Corporate Services and Corporate Secretary 

Today, Southwest Airlines confirmed that it is preparing a bid to acquire Denver-based Frontier Airlines, which will be sold at auction in bankruptcy court next month.  We sat down with Ron Ricks, our Executive Vice President Corporate Services and Corporate Secretary, to discuss the bid and what this news means for Southwest Airlines.

 

Q:  Ron, what’s the news today?

Southwest Airlines is preparing a bid to acquire Denver-based Frontier Airlines, which will be sold at auction in bankruptcy court later this month.  The bid is worth a minimum of $113.6 million, and is a nonbinding proposal in accordance with the bidding procedures established in the U.S. Bankruptcy Court for the Southern District of New York. 

 

Q: What does that mean exactly?  What’s in proposal?

A:  Southwest is still preparing the proposal, so it's premature to comment on the specifics at this time.  What we can say is that we are interested in a substantial investment in Frontier and to operate Frontier as a wholly-owned subsidiary, independently and separately from Southwest Airlines, for a period of time until the carrier could be combined into Southwest.  

 

Q. When will we know if Southwest’s bid has been accepted?

A. A nonbinding submission of interest must be provided by August 3, 2009.  Assuming that Southwest is determined to be a qualified bidder, Southwest has until August 10, 2009, to submit a binding offer.  If there is more than one qualified bidder, an auction will be held beginning August 11. Southwest believes our bid ultimately will be seen as the strongest bid by all interested parties, including Frontier Employees, management, and its creditors.  

 

Q. Who approached whom?  Is this a response to Republic’s bid?

A. Frontier has been in bankruptcy since April 2008, and we’ve been considering a bid for some time, independent of any action Republic took with its bid proposal.  In the past month, we began an intensive study of the airline and expressed that interest to Frontier.  

 

Q. Obviously, we are in a tough economic environment.  What makes this the right time for Southwest to seek to acquire Frontier?

A. We have always prepared in good times to weather the bad times and to be able to take advantage of a good opportunity, like this one, when presented to us. We have the cash, access to capital, and collateral that allows us to take advantage of this existing opportunity and synergies between Southwest and Frontier.  We believe this is an opportunity to expand our network with legendary low fares, add jobs into Southwest, and boost competition in Denver as well as other cities with our low fares and high quality Customer Service.

 

Q. Is this a cash offer, or a combination of some sort? And, will Southwest accept all of Frontier’s debt?

A. We are still exploring what a final bid would be – it’s really too early to say.  

  

Q: What would a possible acquisition by Southwest Airlines mean for the employees of Frontier?

A: We believe our bid proposal will allow Frontier to emerge from bankruptcy.  Frontier would continue to operate independently and separately for a period of time with its Airbus aircraft and personnel.  Over time, Frontier Employees would be hired into Southwest as needed to support our fleet growth and expanded operations.  We believe the acquisition will boost low-fare competition across the country and certainly in the Denver market.  And, again, we believes our bid will be seen as the strongest bid by all interested parties, including Frontier Employees, management, and its creditors.    

 

Q: What about Lynx (the regional carrier operating as a wholly-owned subsidiary of Frontier)?

A. As part of our overall due diligence, Southwest Airlines will study Lynx.  Until a bid is finalized, it’s too early to say.     

 

Q. Do Southwest’s most recent Union agreements include language that would allow for acquiring another airline and its Employees?

A. All of our collective bargaining agreements have provisions for the acquisition of or merger with another carrier. This is not new to Southwest, as it has in its recent history purchased assets of ATA Airlines (2008) and acquired Morris Air (1993). 

 

Q:  Final thoughts?

A: From a Customer perspective, nothing today changes at either carrier.  This is merely a preliminary step in the process.  There are many details to be worked through, but we are excited about the opportunity to submit a bid. We see a strong fit between our Company cultures, a mutual commitment to high quality Customer Service, and our similar entrepreneurial roots. We are confident that our bid, if successful, will boost low-fare competition and benefit consumers in Denver and other cities our expanded network will serve.

 

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Comments

this seems a bit crazy for southwest to be considering. though it may be a great opportunity to acquire and airline for a cheap price, swa keeps pushing how much trouble we are in financially to its employees. swa employees are expected to do ten times more with ten times less just to stay afloat. i dont see how we are able to take over frontier and continue to run an airline that is in bankruptcy if we are barely surviving ourselves. unless, swa has just been fabricating stories to its employees to make us fear for or jobs.

KEEP F9 MY F9!

To the first commentor, I understand what you’re saying. However, I don’t think that the message from the Company has been that we are in trouble financially, but more that we (like the entire world) are facing very challenging economic times and, without knowing how long this tough economy will last, we have to do what we can to adjust. As Ron says in his Q&A above, we have the cash, access to capital, and collateral that allows us to take advantage of this opportunity. If successful, we could expand our network, add jobs into Southwest, and boost competition in Denver and across the country.

How can an only B737 airline like Southwest purchase an A318/319/320 airline like Frontier?
It sounds unbelievable to me.

Hallalujah!! Does this mean I can FINALLY fly Southwest into Atlanta??? Frontier has at least one gate there.

Aren't we concerned about our unique culture that begins with the hiring process? Seems to me trying to integrate Frontier employees, who may not believe in our Golden Rule, will destroy what we have built over 30+ years.

I'm worried about our culture going away.

Many carriers have both Boeing and Airbus aircraft. How is that so unbelievable?

Good point about the aircraft. We do not intend to integrate the Airbus into our fleet. As we would be able to retire Airbus aircraft from the fleet, we would add Boeing 737 aircraft.

expand our network? add jobs into Southwest? and boost competition? This sounds like promising news to me!!

Dear Concerned SWA Employee - Agree that our Culture needs to be protected - it's what makes working here so special. As someone who spent seven years living in Denver, I can tell you that Frontier has a very strong Culture, similar to our in its commitment to Customer Service and the genuine affections it garners from its Customers. I think their Employees would actually mesh well with our Culture.

"Good point", but you're going in the wrong direction. You're buying only the brand, the employees and the slots. You're going to trash the entire fleet of 51 aircrafts (good aircrafts). You can do anything you want with your money, but...

Very interesting. The one thing I don't get is, how does this "boost low-fare competition...in the Denver market"? It seems to me that eliminating one competitor would in fact decrease competition. Or are the execs anticipating that this would create a vacuum in the DEN market, which would prompt other LCCs such as FL and B6 to expand there? Wouldn't the latter simply prompt a defensive response from WN/F9?

the word for today boys and girls is culture,culture,culture

Other airlines, including Frontier for several years, have made a combination of Boeings and Airbuses work. Eventually the 737s would probably win out, although it might be to Southwest's advantage to replace its -300s and -500s with Frontier's newer Airbuses.
This would give Southwest a little more service to LaGuardia and open up flights to Washington National, assuming it wants to go there.

Fabio - no one said anything about trashing, but rather retiring as we are able to or as is appropriate.

I AM EXCITED! As an Employee of WN I think it's a great opportunity! The message that's been conveyed (and rightly so, due in part to our "turbulent" economy) to all Employees is to be as efficient, productive, and SAFE as possible while still delivering the Customer Service that should be synonymous with Southwest Airlines.

In a nutshell, I'd summarize it as: Come to work. Be safe. Be productive. Have fun. :D

I'm not so sure of that. . . .anytime you have a chance to acquire someone who will make you stronger and a better carrier, you ought to take it, particularly when the other guy is in bankruptcy and you aren't. I am old enough to remember the purchase of Muse, the purchase of Morris and the purchase of the Midway gates. All were good for Southwest.

As an Employee of SWA, This is very exciting, also a little shocking news, But I completely trust our leaders that this is a great opportunity, and will work out best for SWA and Frontier employees.

If it ain't Boeing, I ain't going! Please keep SWA an all Boeing fleet!

Regarding fares, Southwest lowered fares when it entered the Denver market in 2006, and it continues to be the low fare leader. Our low cost, high efficiency model helps us maintain low fares across the nation.

I would love to see southwest aquire frontier.However i do own shares in frontier, and was hopeing that bid from another airline would compensate shareholders. not like the deal republic made of which i would get nothing.Great deal for swa bad deal for me?

Exciting news! Two strong brands and great cultures coming together as one. Good news for the industry and the flying public. I will be keeping a very close eye on this one.

It is our Culture to buy distressed airlines! Transtar, Midway, Morris, Western Pacific, these were all Airlines we purchased assets from and all were cash strapped except Morris. With each of these purchases our Airline prospered and we were stronger as a result....now is not the time for timid souls and weak spirits! Denver will never be the same!

With so much route overlap between F9 and WN I am curious to know exactly what WN gets from the deal.

Frontier was strong in the West were Southwest is already very strong. Usually when an airline takes over another they are looking for route compliments. And airline that has a strong presence where you are weak. Because F9 has so much route overlap wouldn't it have been to WN's advantage to simply allow the weaker airline to file for Chapter 7 and disappear? That would mean fewer seats chasing after a depressed pool of customers. Keeping F9's planes and routes that WN already flies, will simply keep downward pressure on the price WN can charge. Too many seats chasing too few butts to fill them.

"Many carriers have both Boeing and Airbus aircraft. How is that so unbelievable?
Marco90821 — Thu, 07/30/2009 - 12:48"

Sure they do, but they are losing money and fleet uncommonality is a contributing factor. UA proves this daily. DL is getting a taste, and after the merge is complete will soon be choking on a serious dose of too much Airbus integrated into their fleet. Simplifying the WN fleet back to all Boeing 737s only makes sense for WN.

I hate Southwest! They suck! Customers hate flying on Southwest that is why they pay more to fly on Frontier Airlines. Keep Frontier Alive!!!!

Having worked in the industry for many years I have some concerns about the merger. Other mergers have been disasters such as HP/US, PA/NA etc. The combined US has miserable customer service ratings and two employee groups that have gotten into fist fights over seniority. I hope WN integrates some of the F9 product across the merged airline such as the inflight satellite TV. WN will never go with a combined 320/737 fleet. Lynx would probably be killed. I don't think there ever will be a "Southwest Express" brand.

If any airline can pull this off while maintaining high levels of customer service it is Southwest.

This is the worst possible thing for passengers. Look at what happened in Chicago. Southwest goes in with low fares and runs out the other airlines and then once they hold the market share they raise the prices because the passengers have no other choice but to fly them. They are doing the same thing in Denver right now but they have run into a company that can compete with them and still make money in Frontier. So to deal with it they will buy Frontier and watch the fares raise in Denver...Yeah that is passenger friendly. As far as the culture goes...without a doubt Frontier has a better culture and their loyal passengers will not see any of Frontier in Southwest. Sad Sad day :(

I dont like this at all. Southwest and frontier are two of my favorite airlines. But I cannot like them together. i love frontiers animals on the planes and free directtv. So is southwest just going to get rid of all of that completely? Will the Frontier animals on planes be lost forever?

To the Customer who hates Southwest – I’m so sorry that you don’t enjoy flying with us. We carry over 100 million Customers a year and manage to maintain some of the best Customer Service statistics in the biz, suggesting that many Customers do enjoy flying with us.

In fact, Southwest Airlines has consistently received the lowest ratio of complaints per passengers boarded of all Major U.S. carriers that have been reporting statistics to the Department of Transportation (DOT) since September 1987, which is when the DOT began tracking Customer Satisfaction statistics and publishing its Air Travel Consumer Report.

Perhaps you’ll give us another try someday.

Concerning fares and Chicago...consider that within in two years of SWA entering the DEN market:
-routes from Denver to Chicago Midway, Phoenix, and Salt Lake City experienced double-digit growth in passenger traffic and double-digit declines in average air fares year-over-year.
-routes from Denver to Phoenix experienced the largest increase in traffic at 70 percent and the largest decrease in average air one-way fares, down 37.5 percent.
-traffic from Denver to both Las Vegas and Chicago Midway increased more than 55 percent while the average one-way fares declined 28 percent in Las Vegas and 18 percent in Chicago.
-and, average one-way fares declined for both Frontier Airlines and United Airlines.

For those of you concerned about the Southwest fleet and "trashing" the Airbuses inherited from Frontier:

All of Frontier's birds are leased. They will simply be returned to lessors and replaced with 737's that are most likely already on order or can be ordered. I highly doubt those planes will get painted into the canyon blue so its really not that big of a deal.

Awesome news! Congrats to both airlines - this is going to be wonderful.

To the anon poster who hates Southwest:

A) Grow up.
B) If people were flocking to Frontier to avoid Southwest, why is Frontier bankrupt?

As a Frontier employee in maintenance, I guess it's time to start looking for other employment if this happens.

As Ron said," Frontier would continue to operate independently and separately for a period of time with its Airbus aircraft and personnel. Over time, Frontier Employees would be hired into Southwest as needed to support our fleet growth and expanded operations."

Won't be much need for our outstanding maintenance services since WN out sources most of their work anyway. If this happens it will be a sad day for Denver, Frontier, and all the dedicated employees of Frontier.

"B) If people were flocking to Frontier to avoid Southwest, why is Frontier bankrupt?"

Because the previous management made poor decisions, fuel prices were going up, and their credit card processor demanded a whole bunch of cash they did have pretty much over night. It had nothing to do with either company's customer service or product.

If anything, the one loosing passengers in DEN is UA, not WN or F9.

To the gentlemen that said Frontier leases all it's aircraft that is not true. Frontier owns 15 of their Airbuses.

Frontier is an airline that gives really good service and cares about its customers. In this respect it is a lot like SW.

A few quick reactions to the story, some already discussed: 1) The Airbus/Boeing integration just won't work. Frontier in bankruptcy probably means that aircraft leases & orders can be easily terminated, so not a big problem. 2) Does SW really want Frontier, or is this just a strategic move to make sure that Republic has to pay a higher price than the sweetheart deal they have previously negotiated? 3) Is this an entree into Mexico? F9 flies there now, so SW can fly their own planes there in the future without having to establish Mexican infrastructure from scratch. 4) Frontier code shares with AirTran, another fine airline almost as good as SW. What would be really great is for SW to acquire AirTran. Alas, they are not for sale, as far as we know.

Paula,

I appreciate your prompt, well-worded, and enthusiastic answers. If everyone loved their company as much as you do, the world would be a much better place.

However, I think you may have missed the point I was trying to make, as well as the somewhat similar point of the person talking about Chicago.

I was talking more about the word "competition" than the word "fare"...although I recognize that those two are like the chicken and the egg. It just sat funny with me that the blog essentially said they're going to increase competition by (eventually) eliminating a competitor.

And if I may speak for the person who was talking about Chicago...consider three phases: 1) Southwest doesn't serve a particular city yet. 2) Southwest comes to town, and the "Southwest effect" is felt. 3) Other airline(s) bail out of that city or airport or are purchased by Southwest (in the case of the proposed purchase of F9).
You're absolutely right that in phase 2, fares go down. No doubt about that.
But I believe the other poster was referring to phase 3. If one or more players exit a market (or stay in a market, but stop flying a large enough set of routes), the remaining players almost invariably raise fares.

I think it's entirely reasonable to predict that once DEN moves from being the hub/major focus city of 3 airlines to only being that of 2 airlines, the fares are likely to go up. Not that I'm necessarily saying that's a bad thing...I'd like it if airlines raised fares across the board, and used that money to pay their employees more (and I say that as someone who is no longer in the industry).

Wow!! Big News!!!

My records indicate the F9 currently has 51 aircraft and leases 37 of them.

I have been through too many of these to try and out guess the front office! Lets hope for the best. Is the regional a good idea or bad?

Soutwest's real motive or corprate culture is to put it's stiff competition out of business in Denver period! This is a win for WN only and a HUGE lose for the dedicated customers who love Frontier, Denvers only real hometown airline.

To bad greed and the need to eliminate a better airline carrier may be the end of the best airline in Denver. I hope Republic is able to out bid Southwest and keep the quality, service, value and integrity of Frontier Airlines intact. If Southwest becomes the the "low cost carrier" in Denver, I will pay more to fly another airline.

Former ATA Webmonkey - thank you so much for your cordial response...apologies if I missed the mark. I'm running in to the media conference call, but will try to respond when I return.

I love the Frontier Airbuses! I wouldn't be so quick to get rid of them if I were you... why not run a survey and see which one the traveling public prefers? The merger of Frontier and Southwest is very exciting news and will be absolutely great for Denver!

I would love to see US Airways TAKEOVER Southwest Airlines just to get rid of those bandits!

Could F9 become WN's "international" carrier...? Operate them side-by-side? I really thought that WN should have done that with TZ...

Good luck F9 employees...you're going to need it.

You need only look at the Morris Air takeover and realize A JOB AT SWA IS NOT GUARANTEED. Most of us (Morris people) had to "re-interview" at SWA during the takeover. And even though I was lucky enough to keep my job here, many were not. It wasn't because the didn't "fit in". It was because we didn't need them.

I think this bid would be a massive loss for the state of Colorado and the people of Denver. Frontier is our home airline, with is headquarters and employees based out of Denver. Southwest does not offer near the ameneties that Frontier does and really only looks to clear out some competition in Denver.

We, people in Colorado, lose jobs with this proposal and a great company from our state. I guess it would mean fly United, the only other airline that is committed to Denver and has been for decades.

Worst idea I've heard in a long time. Anyone think Southwest will keep routes like Aspen, Anchorage, and Rapid City? When this forces United to substantially reduce its presence in Denver, will Southwest step in fly to Maui and London? Denver will get to be the poster child for the "new" Southwest effect... slightly lower fares to significantly fewer destinations and frequencies. Glad I don't live in Denver; good luck y'all.

What a bunch of blowhards your employees are!
You're worried about Frontier employees not fitting into your "cullture?"
What kind of culture is that, anyway? A snobby, exclusionary culture?

Yes, please explain how fewer airlines will boost competion. History has shown that Southwest lowers fares and drives competitors out of a market and then fares go up. Having Frontier and Southwest compete keeps fares low. Southwest buying Frontier would mean no competition.

Frontier is by far my favorite airline. And I agree that Southwest is one of the best in the business when it comes to customer service. Both are great low cost carriers, but there is one thing that Frontier has that Southwest doesn't, class. Southwest flights are like the Greyhound bus of the skies. Get them in, get them out. No frills, no amenities, no fun. I avoid flying SW as much as possible. Once I'm at the gate, I'm only a number not a passenger.

As a passenger on Frontier, I enjoy my DirecTV and movies. I think Frontiers Airbus fleet is far nicer than any of the 737 fleet operated by SW. Quieter, more comfortable and more leg room. Plus I get a reserved seat when I book instead of having to check-in online 24 hours before to guarantee an "A" boarding group.

I also don't see how SW buying Frontier will increase competition in Denver. SW would become the only low cost carrier in DEN. This will give SW the freedom to increase fares out of DEN as they see fit. Competition by definition requires more than one player in the field.

I truly hope that Republic will come back with a counter bid to avoid a SW take over of Frontier.

Seems like a very bad move which will be proven down the road. The goal of Southwest seems to be to eventually merge the two operators. Southwest's financial performance has always been directly linked to its low cost structure. They have been a Boeing only airline forever and to even consider folding in Airbus aircraft (all of which are very young and not being replaced anytime soon), Airbus pilots, Airbus maintenance etc... changes their entire business model to now match those of the "legacy carriers". Oh yeah, don't those Airbus aircraft also have InFlight Entertainment/Satellite TV? So down the road I buy a ticket on "Southwest" at one price but I may or may not get TV?

I think if Herb will still around and literally calling all the shots that he once had this would never be considered. Southwest is trying to be everything to everyone now under Kelly and the original business model (one of the most successfull in the airline industry world-wide) that has been proven for decades will soon fall.

Let's be honest here. This is an amazing opportunity for Southwest to eliminate a competitor in a market they want to control. This is no different than what they did to ATA at MDW, no different than what American did to Reno Air. If you are feeling pricing pressure and your own low costs, aren't the lowest and you can't dictate market fares anymore - you find out ways to do it. Taking out Frontier is the easiest way to make it happen. The two products are totally different. Frontier provides a much superior product to its customers than Southwest has ever done, similar to the way JetBlue does. Frontier also typically, in markets I price, beats Southwest every day of the week in fares. Don't give me this "we are always bringing new low fares to cities"...stop drinking the kool-aid. There are MANY markets you can price out and Southwest is in the middle to higher level of fares...usually never near the bottom anymore. Yes on walk up fares they still hold pricing advantages, but they are NO WHERE near where they were of years past.

To sum it up, Paula can be here telling us how great this is for people and for new competition and lower fares - but it is just flat out lying. Don't take your customers and the customers of Frontier to be mindless morons who can't think and use common sense. This will eliminate competition, just as if AirTran or JetBlue make an offer, and it will likely end up resulting in job losses and and several cities to be cut that don't fit the Southwest route structure. Do we honestly believe they are going to keep flying to places like Akron-Canton when in WN's mind...they serve it just fine through Cleveland? Hardly. Then you just need to take a look at routes where F9 and WN overlap...and if you think they are going to take their flights, plus F9s and keep the same frequency...sorry try again.

If we want to keep fares low and offer more competition, the acquisition of F9 by WN should be rejected as it won't do those two things. This is just competition elimination and nothing more. Anything else being fed by the propaganda machine of the Southwest PR department is just them thinking the public is too stupid to use common sense and think for themselves.

For Frontier employees' and Denver's sake, I hope Republic wins this bidding war. It is quite clear Southwest's intention here is to simply eliminate a competitor. That leaves Frontier customers, Denver, Frontier employees and pretty much everyone except Southwest the losers. Do you think Southwest will do anything but raise fares if it eliminates Frontier in Denver?

Ms. Berg

As a SWA management spokesperson, I can tell you are very enthusiastic about this acquisition. As a Frontier pilot, with quite a few years of service and longevity with Frontier I am not sure that I share that same enthusiasm. SWA has stated that the Airbus aircraft that I operate is going to be "phased out". Could you provide some reasons for me to be enthusiastic about this possible acquisition and the potential loss of my job. SWA's stated plan that "Frontier Employees would be hired into Southwest as needed...." does not seem like any type of commitment, nor does it address how my seniority would be honored. How does SWA envision my longevity, position, seniority, and future career are going to be secured by this acquisition? The currently proposed Republic transaction states they plan to continue employing me as a pilot and operating the Airbus. I do not sense the same level of security from the SWA transaction.

Thank you in advance for you reply.

I would be more concerned if I worked for Frontier. No where does Southwest say they will KEEP Frontier employees it says "Over time Frontier employees would be hired at Southwest AS NEEDED" which means just like Morris Air SWA can make everyone re-interview for there jobs -or- as in the case of ATA make Frontier cease all flights that they currently compete with Southwest on and instead codeshare them onto a SWA plane and slowly tank the company but keep the gates and assets while giving "preferential hiring" to the Frontier people. I think they are better off with Republic. FYI I do not work for any of the 3 airlines I work for a larger company, however I am a former SWA FA

As a Frontier employee with more than a decade at F9, I have to wonder about WN's real motives here.
We'll buy out the competition and only have to fight UA for market share ? Where's the loser here ? The passengers, of course ! Our passengers support us because they love our airline !
We work for F9 because WE LOVE our airline ! I can't say I'd work for a company that came into DEN day one and stated their main objective was to drive F9 out of business !
As far as why F9 is in Chapter 11, may I point you squarely in the direction of First Data ? First Data sought to keep 100% of F9's credit card transactions, leaving F9 with little choice to file Chapter 11 or lose all liquidity, close our doors and force 6,000 hard working employees out of jobs.
Good for WN ? Sure
Good for F9 ? I don't think so.
Good for the passengers of Denver ? I can't possibly see how.

One more comment before I go... this will increase competition ? Seriously ? Taking over a competitor increases competition ? That's hasn't happened in all my time in the airline industry.
Besides which, have you even considered DOJ Anti-Trust rules when it comes to airline mergers and acquisitions ? Too many overlaps between WN and F9 should get their attention.

This is GREAT news for the City of Denver! I LUV SWA ... great customer service and employees who really love their jobs and their customers!

As stated above, nothing more than competition elimination in DEN nothing more. I feel sorry for all the Frontier employees who lose they're jobs if this happens. But what's the consequences of losing 4500 jobs in DEN, to WN nothing!

What a fantastic opportunity for SWA! With the Dallas braintrust aways on top..surprises abound. Lots of work ahead before the celebration begins. Hopefully Herb and Colleen can contribute their wisdom and guidance. It's really neat to hear some uplifting news and focus that the SWA leadership seems to bring to the table on countless occassions. Knowing that group ... can't wait to hear what's next?

Ask the employees of Morris Air and TranStar just how well it went for them when Southwest bought their companies out to eliminate competition. Oh ya...reinterview for their own jobs, if they were lucky, but most got put out on the street. Sorry no thanks. Don't treat us like idiots.

Let's hope that Republic counters with a higher bid, and that the judge and creditors committee find Republic's offer and intent to be in the best interests of Frontier. Frontier Airlines is a wonderful, customer-friendly airline with clean, comfortable aircraft, lots of Denver history and significant community ties. Southwest just wants to eliminate Frontier as their competition to control the Denver market, because so far Frontier is beating them. Frontier passengers are very loyal and have stayed with the company through the thick and thin of this bankruptcy process. This is just a hostile takeover disguised as a "buyout opportunity".

All the A319s coming to Anchorage Alaska at night and put Alaska Airlines to shame! ITS $700 FOR A 3 HOUR FLIGHT TO SEATTLE

We need the Southwest effect in ALASKA!

Ms. Berg, as I live in Denver and fly Frontier Airlines I have also become a shareholder of a company I believe in. Can you tell me if the offer by Southwest has any provisions for the current shareholders of Frontier through either a cash distribution or some sort of equivalence of Southwest shares? Or will Southwest leave us high and dry? I used to fly SWA before moving to Denver and was satisfied with my experience but the response to this question will have an impact of whether I will fly them again after the acquisition. Thank you.

I have worked at F9 for 7 years and I am afraid. I do LOVE F9, but I can honestly say that in the last 2 years the company has made some changes that have made me cringe. Growing too quickly too soon ultimately placed us in the position we are in at this time and I can certainly say without a doubt that the front line employees are the ones who have had to pay for that mistake.

I admire Southwest Airlines and I believe their employees are some of the best in the industry, usually always smiling and very energetic. That's how I think all employees in our industry need to be.

I am encouraged by this news and I hope Southwest is committed to ensuring that the front line employees of F9 are not left behind, as we have committed so much of ourselves to our beloved Frontier and if need be I do think most of us will provide that same level of commitment to Southwest.

As a public relations consultant, I'd like to say that Paula's responses to the posters in this thread really exemplify Southwest's spirit. She's helpful, factual, professional, and she's being as transparent as one could hope for, given the SEC regulations and PR issues that must be involved. Kudos, Paula...you're the kind of PR team member I'd love to have working for me if I ran a big company.

As a very loyal and enthusiastic Southwest customer, I have to say I'm surprised by the negativity I see from some of the anonymous posters in this thread. Every time I fly another airline I'm reminded why I love Southwest! Yes, it's no frills...but if I remember correctly, it's one of only two profitable airlines right now. So I have faith that if I buy a ticket on Southwest, they're going to be in business long enough for me to use that ticket! I like that Southwest doesn't constantly try to shake down its passengers for baggage fees, food, headphones, etc. like other airlines. I love Southwest's team spirit and the flight crews are friendly and (usually) pretty funny, too. I'm sure it's a scary time for Frontier employees, but that would be the case no matter what company might buy them out. Change is scary, but not making it out of bankruptcy at all would be worse, I imagine.

Anyway, if you don't like Southwest, fly some other overpriced airline...there are several to choose from!

I hope Southwest looks into the Lynx Q400's, inter-california, intra-texas routes....I understand the benifits of having an all 737 fleet, however the q400's could be used to southwest's advantage in certain markets.............be flexible southwest, you can do it!

It looks like a win for WN. I imagine that the airbuses will go away as quick as possible. My initial reaction was what in the world is Southwest doing. But after I looked at route maps I saw a couple of things that make it worth while. Congratulations.

This is wonderful news, if it does come into fruition. We are faced with an airline industry that has literally taken the "fun out of flying". Sadly people are greatly depressed at the thought of flying these days due to all of the hassles, fees, and poor customer service. I think that the idea of Southwest Airlines purchasing Frontier Airlines is a great win for the economy of Colorado, and existing Southwest Airlines flyers across the nation.

Sometimes even the best of airlines cannot survive on their own, and stronger airlines come into and revive whatever life there may be left. I commend Southwest Airlines for seeking to acquire Frontier Airlines. As can be made more than clear, Denver has been very good to Southwest Airlines. It would be only natural that Southwest Airlines would want to further their foothold in the market to maximize their market share in Denver.

For too many years Denver has suffered under the oppressive umbrella known as United Airlines. Yes, United Airlines was once a great airline, however today it is a terrible airline from top to bottom. Denver needs a stable airline to call it home. Denver cannot continue to bank the expansion of the airport on an airline such as United, who frankly can’t get their act together, even after bankruptcy. I am more than happy to see Southwest Airlines acquire Frontier Airlines, and further erode the United Airlines Denver market share.

Bravo Southwest Airlines! Bravo!

I'm sorry but didnt swa just have a early out program that got 1400 employees to accept, and now there talking job oppurtunities for frontier employees. Sounds like their talking out of both sides of their mouths.

This is wonderful news, if it does come into fruition. We are faced with an airline industry that has literally taken the "fun out of flying". Sadly people are greatly depressed at the thought of flying these days due to all of the hassles, fees, and poor customer service. I think that the idea of Southwest Airlines purchasing Frontier Airlines is a great win for the economy of Colorado, and existing Southwest Airlines flyers across the nation.

Sometimes even the best of airlines cannot survive on their own, and stronger airlines come into and revive whatever life there may be left. I commend Southwest Airlines for seeking to acquire Frontier Airlines. As can be made more than clear, Denver has been very good to Southwest Airlines. It would be only natural that Southwest Airlines would want to further their foothold in the market to maximize their market share in Denver.

For too many years Denver has suffered under the oppressive umbrella known as United Airlines. Yes, United Airlines was once a great airline, however today it is a terrible airline from top to bottom. Denver needs a stable airline to call it home. Denver cannot continue to bank the expansion of the airport on an airline such as United, who frankly can’t get their act together, even after bankruptcy. I am more than happy to see Southwest Airlines acquire Frontier Airlines, and further erode the United Airlines Denver market share.

Bravo Southwest Airlines! Bravo!

Kathleen Hanover,

Have you ever been on a Frontier flight? Frontier offers many things that SWA does not, including a personal TV, many times of which is turned on for free if your flight is delayed ect...

This agreement would most likely eliminate my ability to fly on Frontier unless I drive the 1 and half north and pay the toll road and pay a large amount of money to park. Being in Colorado Springs I rely on the shuttle flights to the Denver airport for convenience and price, it generally only costs a few extra dollars to catch a flight in COS and connect in Denver than it does to fly straight out of Denver but with a lot less hassle.

Frontier and United are the only airlines that make that flight and about hourly too, the flights are usually full. This is the same story for quite a few airports in the West, while yes, some have much higher prices but Frontier and United are the only airlines on those routes, and they are routes that Southwest cannot serve with their business model. This deal would mean higher prices for everyone in the Denver airport service region as well as loss of quite a few jobs. Colorado as a whole would lose a lot of competition, United would be the only airline left on quite a few routes within the region, and the state loses one of its most loyal and loved companies.

To the residence of Colorado, this is personal.

Didnt swa just buy out 1400 of their employees now their talking job opputunities for frontier, is just me or is that a slap in the face to the 1400 who took it.

Please JetBlue or Airtran make an offer, both could keep the corporate culture alive. Southwest told the employees of ATA there would be jobs for them... but in the end the carrier who lost the bidding war (AirTran) hired more of ATA's former employees. This whole bid is to eliminate a carrier. So sad.. my heart goes out to the employees of Frontier.

Frontier is also a profitable airline. If I remember correctly even during a period of time when SWA was not in 2009.

I used to work for QX here in GEG, and we had to work F9 flights. I must tell you this, the people that fly WN and F9 are completely different people. Someone mentioned that F9 has class and that they are just get in get out and no fun? F9 is a low cost carrier as well, that has a single-class cabin, just like WN does. Being get in and get out? That is what makes WN unique. Look how fast they turn their planes, unloaded and loaded back again in 20 minutes. Not many airlines can say that, not even Horizon, which took almost 35 minutes to turn a Q400. And no fun? WN employees are some of the nicest in the airline industry. There was an instance in PDX where some F9 people were not very nice to me. I was on my way to LAS and had to take F9 through PDX. There was a delay, and I wanted to ask if they had a rough estimate of how long the delay was. Well, in response I got a snobby lady that basically told me she didn't know.

In regards to the F9 employees, if your company gets sold to WN, and they have the ownership rights, why would they hire a bunch more people, when they don't need them.

Everyone can have their own opinion about how this is not fair, the employees are at a loss, as well as passengers, or whatever else they want to complain about. In the end, this is business. WN is going to do what it needs to do to stay profitable, and ahead in the airline industry.

To the person who said they wished U.S. air took over southwest, I say are you serious us scare cant even pay there own bills much less anybody elses if wasnt for general electric they would have been out of buisness years ago. Unfortunately someone to needs to go under theirs to many seats and not enough passengers. Think before you speak.

Paula:

I think it is a good acquisition, given the slots in Denver, NYC and the access to Mexico. I do not like the idea of an airbus addition, however, even if for a short time, flying under a SW name, or flight schedule. The airbus is simply not the 73, is not as comfortable, and appears to have some undiagnosed problems. At least with the 73, we know about some of the problems, and the FAR's to address them. I really don't want SW stellar safety record to take a hit because of an airbus contingent.

Plus, the costs associated with adding another aircraft, from maintenance, training, scheduling, crewing, parts, etc. would only tend to increase the ticket costs, and possible effect times for minor repairs on turnarounds.

I like your ideas that the airbus will be phased out, but, please do it before you brand the new airline SW.

F9 is done. They are in bankrupcy. Southwest would be foolish to pass up an opportunity like this and I am glad we are not!
Southwest did not put Frontier out of business...did not drive them into bankruptcy. If someone wants to spend more money just to avoid Southwest then they are just as foolish as the decision makers in Frontier and may, in today's economy, find themselves in bankruptcy as well.....throwing away good money to avoid an OUTSTANDING airline. Idiots.

Who cares, its just big buisness and nothing else, if frontier flew where the buisness man needs to go other than aspen or rapid city they just might be in the black. Its bad buisness that got them in trouble and its a good buisness that will get them out.

I commend Southwest for posting opinions both positive and negative. You're taking a pretty good bashing! (If I were Southwest, I'd try to buy Frontier. But I'd try for AirTran first. They have the latest 737s, and the 717s might work at least for a while. Not sure what I'd do with Lynx).
BUT HOW ARE YOU GONNA HANDLE THIS ONE:
Frontier has managed to build a loyal following on its Denver to DFW route, as evidenced by the number of NONSTOP flights. Will Southwest try to move that traffic to its one-stops that go to Love Field via stops in Amarillo, Oklahoma City, Tulsa (and Albuquerque?)
Or will you swallow hard and start landing some of those 737s at the great aviation sprawl known as Dallas-Fort Worth International Airport? As a native son of the Great City of Fort Worth, I deserve an explanation!

This is EXACTLY what Southwest Culture is! This is the type of move that has made us successful in the past and will again in the future. I LUV the idea. Frontier is small and worth the gamble just to test the Mexico routes out for us.

Bottom line WN aquires F9 most of the 4000 employees are out of work. Bad for DEN, bad for employees, and bad for the economy.

To the F9 employees, someone is going to be taking you over, might as well go with the leader.
I would think the Airbus pilots could be trained to fly the B737?

I love how everyone is complaining about the TV's! Seriously bring your laptop and pop in a DVD! Your still getting there hours ahead of driving.

Have all the Coloradans and F9 employees thought about what if no one bids? Where does that leave all of you? When they open your books can Republic really risk the future of their company? I think the only reason Republic is involved is they think they can steal this deal and it compliments Midwest, it is a lot for one company to take on. My bet is hearing WN is involved, Republic will walk away.

What happens to Larry and the other animal tails that are so much a part of the Frontier? The funny commercials, the well maintained aircraft and the staff that maintains them? Recently SWA has been far from golden on their maintance...

Is SWA going to simply throw away Frontier's very unique culture?

Hopefuly the Republic wins this war for the sake of employees, culture, and Frontier. It is not just another airline, it is a whole different animal.

SWA needs an attitude adjustment. F9 does not treat their customers like cattle and herd them onto the planes. If SWA's work ethic is my way or the highway or don't rock the boat, than perhaps they can learn from F9. F9 is consistently looking forward and down every path presented to them for the best opportunities for a very bright and happy future! F9 is not blind to these endless opportunities and they welcome customer feedback in order to improve their services. F9 will prevail with their winning reputation and awesome employees! GO F9!!

The languge used in this release is classic...lets break this down.

"We believe our bid proposal will allow Frontier to emerge from bankruptcy. Frontier would continue to operate independently and separately for a period of time with its Airbus aircraft and personnel."

Meaning WN will dump the Airbus fleet in time.

"Over time, Frontier Employees would be hired into Southwest as needed to support our fleet growth and expanded operations."

They won't be guaranteed a job and will have to apply just like the guy off the street, and if you’re not needed you’re going to lose your job.

"We believe the acquisition will boost low-fare competition across the country and certainly in the Denver market. And, again, we believes our bid will be seen as the strongest bid by all interested parties, including Frontier Employees, management, and its creditors."

Basic math tells us this...right now DEN has three major carriers that have a hub or focus on DEN, UAL, Frontier and Southwest...take away Frontier and replace it with an expanded Southwest seems to me we now only have two carriers with a large presence at DEN, not sure how anyone can call that more competition. Its less choice in the consumer market.

"A. As part of our overall due diligence, Southwest Airlines will study Lynx. Until a bid is finalized, it’s too early to say."

Much like the Airbuses Lynx will go away as well...along with service to cities that will never see the light of day from WN.

If anyone believes a word of what WN is saying there's a bridge I can sell you in Brooklyn.

WN had no intent of looking at Frontier until Republic decided to bid on them, they want Frontier gone plain and simple. A Frontier backed by Republic is a real threat to WN at Denver and much like WN's reasons for propping up ATA was so that AirTran didn't establish a foothold in MDW like they wanted to. Its business and it's perfectly legal but WN needs to drop the facade that they are somehow different then any other large corporation in the U.S.

The employees who took the buyout did that by choice. Nothing wrong with letting some higher paid employees walk to open up the same positions at lower pay.

I really want to see another airline take out the lowlife sharks known as Southwest one day.

I personally think this a Great & Timely Idea! I have flown Southwest Airlines since they first arrived at LAX in 1982.I will go out of my way to book a SWA Flight whenever it is possible.No Airline comes close to their Customer Care and up front low fare "no hidden fees" pricing.I believe this is a perfect fit for Southwest ,Denver and the US as a whole.If and hopefully when this aquisition takes place it will open up new possibilities for SWA while retaining alot of Frontier's employee talent which would have been terminated.As far as SWA's all B737 fleet ,I am sure SWA's all Boeing 737 policy will continue after the full integration of Frontier.The Frontier Airbus Fleet would subsequently be sold or returned the Leasing Companies as per the asset purchasing agreement.Money obtained from sold Airbuses owned could be applied to purchases of New and Used Boeing 737-NG's including 737-800's.Wouldn't that be special!! There are plenty of pre-owned 737-NG's on the market ready to purchase or lease today.
The Best of Luck with this Southwest!!! We are "ROUTEing for YA" !!!!!

Harold Appleman
Fort Worth, Texas

I know mergers/acquisitions are emotional times, and I lived through two of them at another airline. I am surprized by the tone of some here. I have yet to hear a negative word about Frontier or it's employees during all of this, yet there has been a lot of SWA bashing. Bottomline is that Frontier will be sold at auction. Republic obviously has business decisions that led them to place a bid, and we do too. If we win, it will bew exciting to have new Coworkers with us.

T-Bird hit the nail on the head!

Um, hello folks ?

Frontier has been profitable for eight consecutive months and three consecutive quarters.

How many airlines can say that ?

By my count - less than half a dozen; and WN is not one of them.

Sorry everyone - I'll keep my faith in Frontier Airlines.

We all know this is to keep competition OUT of Denver.

For those of you that don't - may I point out that F9 has SUCCESSFULLY competed against WN ? F9 also competed SUCCESSFULLY against UA - even while UA was in Chapter 11.

The only true losers here will be the employees of Frontier and the passengers of Denver and all of Colorado and the other markets F9 serves that WN doesn't -- if WN is allowed to gobble up F9 and L4.

Frontier employees are amazing, every single one of them. SWA will have a hard time determing which not to hire. Frontier has posted a profit for 8 straight months, of which the last was upwards of $7million. Frontier's employees have willingly taken paycuts so that others may retain their jobs within the system. We may not have a Golden Rule, but our willingness to weather the storm and make personal sacrifices for our company speaks loudly. It is difficult not to take personally the possibility that all of our hard work, belief in our leaders and personal sacrifices will go unanswered if we are acquired by SWA. I am and will continue to be an asset to Frontier. If allowed, I will be an asset to Southwest.

I can think of nothing worse for Frontier than to be associated with Southwest and it's shoddy maintenance program and poor regard for passenger saferty.

Say what you want about culture, boosting low fare competition, but bottom line is that WN has not been doing all that well in DEN and F9 has had 8 consecutive profitable quarters with an incredible loyal following. Therefore, if you can't lick them, you buy them. I'd be surprised if WN actually waits 2 years to combine the OPS of the 2 carriers. They'll do it a lot sooner, let most of the F9 employees go, sell off the Airbus fleet and take over the coveted A concourse at DIA. It isn't a good deal for DEN or the F9 employees, but is a sign of the times. We'll definitely miss you Frontier & your great employees. I'm a frequent flyer with F9 and have flown WN and their cultures are not the same.

i am currently an employee for southwest working in iad. i'll be interested to see if wn keeps dca open, my thoughts are no since we already have operations in iad and bwi. as to all the people who are bashing this. i see this as a great opportunity. bottom line is frontier is a bankrupt airline. regardless of how they got there, first data keeping credit card transactions. frontier should have never allowed itself to be put in that posistion in the first place. like i said, bottom line, frontier is a bankrupt airline and will be auctioned off. yes, some people will loose jobs, and i agree, that is sad, but at least some won't.

Love how the Frontier employees accuse Southwest of rotten customer service when Southwest beats Frontier in the DOT rankings month, after month, after month, after month, after month.....

I think that Airtrin airways sould by Frontier Airlines

PLEASE don't do this unless you plan to take their amenities like assigned seating, seatback television and make that the new way at Southwest because, honestly, there is a reason that we choose Frontier over Southwest and Frontier customers would not be happy with anything less going forward. Also, you guys already have enough of a grip over Nashville which you have long since stopped growing for us but leave just big enough to keep most of the competition either out completely or limited to regional jets. We do not want anymore of this here. Either make Airtran and Jetblue come back in to take up the competitive slack or LEAVE OUR COMPETITIVE OPTION WITH BETTER AMENITIES WHICH HAS BEEN SAID TO BE THE LIKE "THE OLD WAY OF FLYING" ALONE!! I want Republic!

KEEP F9 MY F9!
Anonymous — Thu, 07/30/2009 - 12:30
----------------------------------------
Ditto

As a Frontier employee, all I have to say is... If they can't beat us - they'll try to buy us! Keeping my fingers crossed for RJET to outbid WN.

Competition will improve with an WN acquisition, just not in DEN. WN would like F9's slots at DCA and LGA plus access to ATL and higher cost traffic to ANC. I just don't see how the second ring cities like DAY and CAK would fit in the acquisition since WN flies to nearby CMH and CLE. The ANC flight is a red eye, which AFAIK, WN just doesn't do red-eyes, but this would help with utilization so it will probably stay. Plus the ANC flights can be bundled with cruises/ and vacation packages. But 5+ hours with no in-flight entertainment.

I believe the Airbuses would be gone over time. There's no way WN is going to double up on aircraft types/parts over the long haul since it doesn't fit with their core business model of standardizing on one aircraft and engine type. F9 pilots and mechanics would be the first to go, unless they are certified for 737's too. Lynx may not be totally dead under WN since much of DEN's "home traffic" is from the region including COS, DRO, GJT, etc.

One thing people need to keep in mind: this is ALL preliminary. I remember a story Herb Kelleher relayed on one of his visits to Baltimore. The captain and first officer were laying by the pool at the hotel in Amarillo shortly after the service was started. The one looked over and said "do you think we'll ever see flights out of Texas?", the other rolled over and said "Nah, it'll never happen".

Too many people, be it industry "experts", passengers, or other airlines have been too willing to put Southwest Airlines in a light that "Southwest will never change". Southwest has changed immensely over the years. From automation on the ground to automation in the air, to starting service to destinations Southwest would 'never' serve, to even changing the paint scheme, all these changes have helped the company grow.

Is it possible that Southwest may keep Frontier open under it's own flag? Certainly. It doesn't make sense to 're-invent' the wheel when you don't need to. Frontier has a Maintenence facility in Denver. They have certification to fly in and out of Canada and Mexico. They have a contract with LiveTV. And finally, yes, they have survived 'against' Southwest moving into the market. This fact alone illustrates what Frontier has to offer Southwest as a 'sister' operation.

My personal opinion is Frontier was never Southwest's target in Denver. It was and will continue to be United. Imagine the two most profitable carriers redirecting both of their efforts on increasing revenue together instead of 'fighting' each other. We've heard typical 'corporate speak' during other larger consolidations in the industry. Southwest has quietly admitted in various venues that the Morris Air acquisition could have been handled in a more civil manner regarding employees. One key aspect in the media stands out to me: "Even if our bid is accepted and approved by the bankruptcy court, our
closing on this transaction will be subject to several contingencies. These will include the negotiation of acceptable labor agreements dealing with the interim period of separate operation and seniority; and the appropriate regulatory review. Absent the negotiation of
these labor agreements, we will not go forward with this transaction. However, we are confident that the benefits of such a transaction for Employees of both Southwest and Frontier will become self-evident and that we will be able to obtain such agreements."

Essentially this means that if they can't take care of the employees at both companies, the deal will not go through. Southwest being one of the heaviest union employers, shapes my personal opinion again is that this is a good deal for Denver, and good for the employees of both companies. Republic is going into uncharted waters taking on a larger operation and larger aircraft, Southwest and Frontier both have a proven track record of operating profitably. Sure Frontier is in bankruptcy, but the actions that led them there have been reversed such as the action by the credit card processor. Let's see these airlines make aviation history by forming the first LCC Alliance.

@Myles Barbula, I've never flown Frontier.

I fly about 8 times a year, if not more, and I ALWAYS get better service and have a better experience on Southwest than on any other airline I've flown for years. TV might be important to you, but I'm not willing to pay an extra $100 for my ticket so I can watch TV on an airplane. (I might pay for WiFi, but that's another issue...) I'm not willing to pay an extra $25 for baggage. FYI, I have to drive to CMH to get a Southwest flight (about 90 minutes one-way, more during rush hour). And I live 15 minutes from my local airport. That's how much I love Southwest!

It is a real shame for a company's employees and customers when that company goes out of business. But making Southwest out to be the bad guy because they see an opportunity to grow by buying Frontier...that's just not fair. Frontier apparently can't survive on its own. At least this way, some employees will have a chance to remain employed, and I assume shareholders won't be left holding worthless Frontier stock.

The "Southwest Family" always welcomes new Coworkers with open arms. However, please remember one thing; "attitude" is so important and it's what sets us apart from other companies!

some of you arnt geting it . F9 is hurting big time even if they made 8 mth of profit,how long can F9 stay afloat, be glad a fortune 500, 5 time triple crown wining,36 out of 38 yrs of posting profits airline is showing interest in throwing F9 113.6 Mil. dollar life raft.

some of you arnt geting it . F9 is hurting big time even if they made 8 qtr. of profit,how long can F9 stay afloat, be glad a fortune 500, 5 time triple crown wining,36 out of 38 yrs of posting profits airline is showing interest in throwing F9 113.6 Mil. dollar life raft.

We don't like you, we don't want you.
Go away!!

Interesting news. I flew Southwest on Sunday from Indianapolis to Reno- with 4 stops in between. I have also flown Frontier in the past.

Comparing the two- Southwest jet (737) appeared outdated on the interior, filthy- cabins above were dirty and it was obvious. The seats were in poor shape and reclined to a fraction of what the Frontier airlines seats do. In addition, I was blessed by a female attendant and male attendant that made comments throughout the entire flight about a new uniform standard and why there was a lack of communication from higher powers. The jet was extremely loud and and look aged.

The Frontier experience has been quit the opposite. Their jets have always been clean, modern looking and much quieter. The jets also had more ceiling height and did not seem as clammy as the Southwest Boeing.

Unfortunately, Frontier didn't have any flights from Reno to Indianapolis so I flew on United. Both lags were on an Airbus A320. Clean, modern looking, very very very quiet, and spacious. I never heard any of the crew members bashing management or their positions. Granted, this could happen on any airline but when customers that are paying for services and sitting two feet away, have some courtesy and don't speak negatively about a company I just invested money into.

Based on this experience alone, I choose never to fly Southwest again until they modernize their fleet and train employees on ethics and good decision making skills.

I don't doubt Southwest makes good business model plans but they shouldn't be afraid to tweak them. So what if they have a fleet of all 737's? Maybe it's time to consider a fleet of all A320's, or all regional jets.

Is Southwest looking for new directions in the wrong place?

We lost the good touch of what it meant to be to fly- a classy event that you used to dress up for and experience first class service. Now, you pay a high price, ride a filthy jet, and listen to employees that are unhappy while running around the jet in tennis shoes and un-tucked shirts. Why did i pay less for a United flight but get more? Hmmmmmm

I Think some of you people are Stupid.... SWA is the best most well run airline in the world with the best balance sheets And to all F9 emps, you are lucky that you have the chance to get in with SWA!! As far as helping the CO economy , now F9 emps will have a chance to get livable wages with a stable company!! Be thankful when you pay your house payment each month!!! GO SWA!!!! P.S. GO read NUTS!!

First and foremost this is an effort to obtain more gates in Denver for a pretty fair price. It has nothing to do with F9 routes or its people. F9 is bankrupt--get over it. This economy is in tough shape and this move will provide some of F9 folks jobs--better opportunity then your airline just going under. Republic is not in a position to offer you anything. We don't need the Air Bus nor do we need to share the same city pairs--this will happen and will be approved so get ready.

Speak for yourself. The cultures of the company are opposite. Southwest's employees contribute solidly and are team oriented unlike the many individualists at Frontier. They go the extra miles every day. Have you ever seen ramp people or agents act like they don't want to be there? Never!

Unfortunately, even with some good employees at Frontier, many of the ramp personnel and agents don't seem to posses the same spirit They act like they're doing the company a favor by showing up.

If you think Republic will preserve those cute animals and the Frontier brand you're on crack. Look what they did to Midwest and their employees (most are out of work, replaced by lower cost regional pilots & flight attendants). They'll just replace the Airbus with their E-Jets in time and do the same thing. Face it, no matter which way it goes, the brand Frontier established is going away.

Us armchair QB's might wonder about this, but the folks running Southwest are sharp. This might be the time for organic growth to give way to growth by acquisition. There are more than a few folks hoping that Denver-Manchester comes along for the ride.

Southwest couldn't stand the fact that they could not put an end to Frontier the old-fashioned way, so it has come to this.

It is a heart-breaking shame. I can only hope and pray that a situation presents itself to allow Frontier to remain an independent subsidiary; as this seems to be the only best-case scenario left. Southwest has made it very clear that they do not intend to keep any of the Airbus fleet, and will only hire Frontier empoyees, as they stated, on an "as needed" basis. Denver is sure to loose a great, fun, classy airline, and scores of Frontier employees are sure to loose their jobs in a devistating national economy.

My heart goes out to all Frontier Airlines employees. I share in your anxiousness and heartache, and I can only hope that the bankruptcy judge and creditors committee see this offer from Southwest as nothing more than a predatory, pouty move.

As a Frontier employee and someone who has been in the industry for 18 + years and 3 carriers later. Frontier by far is the BEST AIRLINE out there!! I PRAY TO WHATEVER GOD OR GODDESS WHO IS LISTENING that SouthWest NOT be allowed to buy Frontier.

Please tell me how can anyone sit here today and tell me that this is a GOOD idea for anyone? Where does the competition come from?? Let's get real Frontier is the Airline to beat in Denver the numbers prove it day in and day out. In the blogs written today no one has yet to prove how taking out the competition creates healthy competition. When you have no competition there is NO need to compete against yourself! I am proud that WE (every employee who have PROUDLY and WILLINGLY sacrificed and given to our company over the past year) ARE THE AIRLINE that is a threat to Southwest (let's be real if we didn't have what they wanted they would not look twice at us!

To our Pilots, In-flight crews, our MX department, Especially Customer Service, and everyone in the Frontier family--- I am proud to be apart of our team that works together on a daily basis - YOU ARE THE BEST!!!! I am proud to see a Pilot standing up and speaking the hard truth. Where will our crews go???? Where will our wonderful Mx employees go? How many Diamond awards do you have WN?

For those who don't know us Frontier is strong, Frontier is a survivor proven over and over again. Yeah there were issue that put us in Chapter 11, but let's not put all on Frontier, things happen when companies loose money from other companies who go out of business and take a knee jerk reaction with current customers to make up for losses. Point proven look at your monthly credit card statements why would your interest rates go up if your paid on time yet they still go up because of losses in other areas of business. Don't blame Frontier wholly!! LOOK who's fixed their problems and Look is making money - Frontier!!

Yeah Frontier employees are worried but we also believe that our Leaders will do what is best for us! Let's make no mistakes I will be very proud to work for Republic who has stated we will stay Frontier and Lynx we are all very excited about this because at least there is job security for us. Southwest can not and has not guaranteed us anything... How many people do you really need to board an airplane???

Yeah we may take delays from time to time but guarantee you; if you look at most of the reasons a delay is taken it is because we put our Customers First. What about that family that may have taken a little longer getting through security do we leave them behind or do we wait a minute to get them where they need to go?? hummm We wait and get them where they need to go!! Look at our flights on a daily basis we obviously have people who love us! Our bookings have soared since April 11, 2008 does that sound like an airline that is second best to SouthWest?

To Our Loyal Passengers and the new ones we get daily, please know that WE at Frontier appreciate you daily and do not take you for granted. Thank you for believing in Frontier!

PROUDLY AND HOPFULLY A FRONTIER AIRLINES EMPLOYEE WHO WILL WORK UNDER THE REPUBLIC UMBRELLA!

For all those posting that they hope Republic is successful in their bid for F9... What exactly do you know about the holding company Republic airways? Not the Republic of old but the company that bought the Republic name a few years ago? Try a search for Chautauqua Airlines. What do you know about Republics leadership "Brian Bedford, Wayne Heller?"?) A little research into them and how they treat their employees may provide some valuable insight into what the future holds for F9 if they are successful in their bid. Lower wages, worse work rules, whipsawing Frontier employees against Republic employees. All the things that make other airline employees difficult to deal with will be slowly bred into the Frontier work group essentially killing the heart and soul of F9 and just leaving the shell which is nothing more than an airplane with some cool animals on the tail and a TV to stare at for a couple of hours. The culture at places like WN and F9 is conceived at their earliest beginnings. You can't teach the guys in charge at Republic and other airlines how important that culture is much less how to nurture and grow it...they just don't get it! Find some of the forums where their employees post and ask them what they think of the company and how they are treated. I can truly understand the love you have for F9 and the culture and following they have in the Denver area...but I'm afraid you are sadly mistaken if you think Republic will nurture and grow F9 as the airline you now know regardless of what they tell you.
For the employees at F9 that work under a negotiated labor agreement, this transaction would fall under an acquisition and thus your unions will have to come to an agreement with WN unions on seniority integration and other issues. There is no more "buy a company and fire everyone and put our own people in" anymore. As the airbus are returned when their leases are up and 737's are put in their place, F9 employees would come over to the WN seniority list and hold whatever seniority they Negotiated. And according to WN leadership, that would all have to be worked out prior to moving forward with this acquisition. In a nutshell if all unions aren't on board, WN walks.
I think I would rather roll the dice on a company with a proven track record of treating their customers and employees with respect and appreciation than the other option presently on the table. Either way I truly wish nothing but the best for F9 and their employees.

Face it, as unfortunate as it is, F9 is ka-put no matter WHAT happens. Quit blaming WN, as there is no way Republic will keep F9 the way it is either. In fact, republic will probably return the airbus' to their lessors, and continue to grow their E-jet fleet in response. Plus, they would have to massively downsize their DEN ops in order to keep enough E-jets around for other ops. Its just not a good future for either way. I feel WN will do their absolute best to integrate F9's friendly employees into the airline, and do their best to serve the citizens of Denver well. If any airline is in GOOD fiscal shape to be acquiring F9, the best choice is obviously WN. Sure, F9 has had 8 profitable quarters in a row, but lets face it, they are bankrupt, and up for sale. It doesn't matter how the quarters went, because they are now up for auction, and the highest bidder takes all. So WN is not the death of your airline, Republic is just the same. Plus, Republic will most likely do to F9 what they've done to Midwest, outsource mainline employees in favor of their own lower-wage employees. Plus, Republic is a small company that already has its hands full with Midwest, and this would just add to the giant mess they have accruing over there. If I worked for F9, I'd rather my airline be in the hands of a successful, proven airline who is here to stay and has smart leadership at the helm.

Also Paula, thanks for putting up with this and providing us with well rounded answers on the issue at hand :-)

Shannon (Loyal WN flier from AMA)

Thanks, Shannon. The site is here to provide our Customers with a place to share their thoughts and opinions with us, so all are welcome.

As I mentioned in an earlier comment, I actually lived in Denver for several years, so I know how beloved Frontier is in there. I've also flown Frontier myself many times, so I know that their Employees provide a great flying experience.

This is an emotional issue and the uncertainly of it all doesn't help. But being that we are in the preliminary stage of this process, there are simply more questions than answers at this point. That said, some folks raised some legitimate concerns and questions on the blog here today, and I will do my best to get back to everyone tomorrow with answers.

Thank you all for sharing your thoughts.

Paula Berg
Southwest Airlines

Keep your hands off my F9!

It is funny how people are bragging about Frontier being profitable and such a a great airline, but I think people are forgetting that THEY ARE OPERATING UNDER BANKRUPTCY PROTECTION. I am sure that if Southwest did not have to pay their creditors they would be making alot more money as well.

I am a current F9 employee and I would like to apologize for some of my co-workers comments. You need to understand that we have put our all into F9 and have made sacrifices to "extend the runway" for our great company. It is understandable that we are upset that all of that hard work may end up without the F9 brand. I respect SW for your culture and ability to run a very good airline. I would most assuredly like to see F9 fly under our own colors long into the future, however if that is not possible, I would be happy to belong to a team such as SW's.

Current Frontier Employee

I wouldn't mind seeing at least 1 A320 and a Q400 in the canyon blue livery I love southwest they are the only airline I fly. I think that this is a great oppertunity for SWA. If this happens and SWA keeps the Q400s I think that they should send some of them to the New England Area to serve smaller airports that they do not serve. They should base them at BWI and fly to airports like PWM,BTV,BGR and other places like ACY it would be nice to also see a southwest express

im still allergic to peanuts. I cant wait until we have one phone company again also. Southwest should make a monopoly game.

i love how you filter out the comments that you dont want people to read.

Great business move for WN!!!...if republic gets lucky enough to win the bid you'll see them in chapter 11 in the not to distant future anyway....WN should have bid for Midwest Express as well after they gaffed on the Airtran buyout....its all about taking seats out of the market right now and this is a great way to do it

To the previous commentor who suggested that we are filtering comments...I have been moderating the site all day, and there is not a single comment that I have not posted. I think the wide variety of positive and negative comments illustrates that point. If you attempted to leave a comment that you do not see on the site, please try again, as the problem may have been on your end.

For the f9 employee above who is completly sucking up to southwest for a job it seems. I know your name and its JUDAS! Sheesh dont you have any dignity. If this goes through you wont be joining WN as part of a team, you will be joining the rest of us at the unemployment office. For southwest to open up the operations they would want in denver it would cost them more money than to buy us at a discounted price at some sad... sad... Auction. I dont know about you but ive started looking for work outside of the airline industry which is the most unstable enviroment out there. As you recall the airlines were the first to go through this economic crisis that the world is in and will most likely be the last to emerge. Before we know it we will all have the option of WN or WN. And only then will we all see how low their fares will be when they can charge whatever they like. Sheesh i feel like my favorite team is leaving and im stuck watching the cowboys every sunday. YUCK! The Court should not allow this type of strong arming in the industry, hopefully they make the right choice so they dont have to correct their mistake later. And to all the F9 and WN employee's this is something only a handfull of people know whats going on. But even they still have to wait and see what will happen. Quit assuming you know whats going to happen or whos a better airline. It sounds like a bunch of 3rd graders fighting over the green playdough.

I am a Frontier employee and this is a very difficult roller coaster ride to be on right now.
Southwest is a great company, filled with great employees. However, I believe the Frontier brand and it's employees are safer in the hands of Republic. What reason would Southwest have to buy little Frontier other than to remove a thorn it's side. Good luck to all my fellow F9 Animals!!!

I am sure this is a very difficult time filled with uncertainy. If it means anything, I know that the Employees of Southwest are thinking of you, respect your concerns, and truly want the best for all of us.

Hey I don't care who Southwest buys so long as Southwest STAYS Southwest. Decent fares, great service, superb employees, open seating, on-time departures and arrivals. I know that this has got to be creating some anxiety for both Southwest and Frontier employees. As a Southwest shareholder and frequent traveler I doubt that Gary Kelly and the other managers at Southwest would be doing this without carefully thinking it over. Oh just one more thing, I will NEVER fly on a ScAirbus aircraft so no chagning over to ScAirbus or I'll have to find another airline.

THANKS!

i use to work for southwest and i left from injury...now im working for frontier so what do you think well happen to me!!!!!

Dear Concerned SWA Employee - Agree that our Culture needs to be protected - it's what makes working here so special. As someone who spent seven years living in Denver, I can tell you that Frontier has a very strong Culture, similar to our in its commitment to Customer Service and the genuine affections it garners from its Customers. I think their Employees would actually mesh well with our Culture.
Paula Berg — Thu, 07/30/2009 - 12:51
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That is if you keep everything that is their product, airline, and culture which you won't. You'll do to Frontier exactly what you did to Morris, Muse, ATA, and what American did to TWA. In 5 years you'd never know that they existed. We're not stupid. We know what you're really planning to do and that is squash a good competitor that alot of people like for your less perky product. If you were to incorporate their assigned seating, seat back tv, Lynx to get to smaller cities from your bigger markets like BWI, MDW, BNA, MCO, PHX, etc. etc, then that would be different but I just don't believe it. All I can see is TWA in STL.

There is a lot of misplaced anger here. SWA is not doing anything TO Frontier; Frontier put themselves in a position to be acquired and that's what's happening. SWA is making a business move and it certainly is not personal. Who knows who else might bid on Frontier, but it certainly does not make SWA the bad guy because they happen to be in a position and have the funds to buy Frontier.

SWA is a great company and their employees enjoy working there. If Frontier employees want to be mad at someone they need to look to their Executive Board and how they mismanaged the airline and ended up in this position with their jobs in jeopardy.

If SWA does end up the highest bidder they will do what makes good business sense and again it won't be personal, just business.

Well i work for frontier and i used to work at southwest and i left because i hurt myself do you think i will still have job if southwest takes the employees of frontier???

Just wait until this happens and you'll see a MAJOR "ghettoization" of Frontier. They'll get rid of their wonderful planes, TV's, 3 lavs, etc. and then cherry pick the 3 or 4 F9 cities they can connect with their redneck destinations ad nauseum, shut down their wonderful Costa Rica and Mexico routes (we all know their IRRATIONAL-DUMB-REDNECK fear of overseas flying) and just destroy what is left of a remarkable little airline. SOUTHWEST PILOTS AND FLIGHT ATTENDANTS: Don't get too excited! Don't picture yourself in Mexico or Costa Rica! If you thing that your management is going to trust your ill qualified - redneck/ignorant behinds to work those flights y'all are on crack. I guess that Jetblue, Spirit or Airtran eventually will pick those routes, they know how to do it and how to do it well.

I enjoy flying F9 out of DTW and fly them whenever I go any where west. I like the 319's but prefer to support American jobs with an American made product. I can't fly WN because of the peanuts. Inhalation or touching where a peanut has been can mean death in as little as three to five minutes. Keep F9 as it is or drop the nuts please!

For the employees of Frontier, I am sure this is a scary moment. But trust me, Southwest knows how to take care of its employees. As a consultant who has worked for dozens of "household name" companies and recently did work at Southwest, I can honestly say I have never seen a culture as unique, friendly, fun and caring as I witnessed at Southwest. There is a reason they are consistently rated as the one of the top places to work!

I think many of the posters are missing the big picture here. Yes, WN would be taking out a competitor but F9 and WN only seriously compete in the Denver market - its just one city of many and not going to drastically affect WN's bottom line as F9 is only about 1/10th the size of Southwest. In fact, F9 and WN together still don't equal the foothold that United has in Denver.

Instead, for just over $100 million, Southwest will be acquiring gates in many key cities where it doesn't already have a presence, including ATL and several international cities.

They would also be able to leap into the international market - not just with flights but with systems based on the SABRE platform that support international travel. Implementing this at Southwest would be a huge effort and would probably cost more than half of the cost of the merger alone.

Plus, F9 has code sharing and marketing relationships with other airlines that Southwest may be able to inherit.

Sure, change is scary and in this economy, everyone is and should be worried about their jobs. However, the airline that should be worried is United and its dominance in Denver, not F9 and the employees that would be cared for and nurtured under Southwest's wing. Plus, the unions will not let any employee be taken advantage of.

Remember, the predicament that F9 is in was not initiated by WN. F9 put itself into bankruptcy and put itself up for sale. It's in the best interest for every employee and stakeholder at F9 to have competition in the sale.

My two cents.....and congrats to WN if they actually make it through the many hurdles that will exist in this process.

Republic??? are you kidding me?? They are not even their own real airline. They are a feeder for all other airlines. They don;t know how to run an airline on their own. They have even admitted it. If you think they are the savior for Frontier. You need to be awakened. Wow! Some of the Posts blow me away. This is a Business and Southwest obviously knows how to run a business and an airline. The best airline I might add. So pay more for t.v. and assigned seating with United. There will always be people that appreciate the airline(Southwest) for allowing them to travel reasonably. Hopefully some of you will realize this someday. Good luck traveling on others.

F9 fans have got to get a grip! What happened to ATA, Aloha Airlines, Champion Air, and Skybus Airlines in 2008?
Poof. Gone.
Be thrilled that anyone is willing to take on the bankrupt airline. And why not WN? At least they are offering a glimmer of home.
And when ATA folded and stranded all of their passengers all over the place, Southwest took on every single stranded passenger they could to get them home.....for free. Did Frontier step up at all? Nice culture.
(Actually, in all honesty, I don't know for a fact what Frontier did in this case...it is only what I have heard from people.)

So if you don't know what Frontier did in that case JAndy, why did you mention it. Get a clue!

I wish SWA management would quit the B.S.,,, "we will hire f9 employees as we integrate'.? SWA's way of hinting to this "preferential interview" crap?? ATA is only a most recent example of SWA's raping and pillaging of the industry. If they don't integrate all of us pilots fairly and equally,, I hope FAPA and the F-9 crews will have the courage to walk,, leaving 50 airplanes rotting on the tarmac and let SWA eat it,, Make no mistake, SWA will hang us to dry if given the chance, I just hope no one is dumb enough to listen to the politically correct tap dance,,, but we did elect Oprabama as a nation,, so we may just be that stupid,,,,,

This(http://blogs.wsj.com/middleseat/2009/07/30/southwest%E2%80%99s-bid-for-f...) is a lousy approach for Southwest to take in the industry. What it fails to mention is that often times you do these things to drive the other airline out of the market and then shrink to leave that market with a far inferior level of service to what they had before. Fine if you want to compete but do so by attracting customers from your competitors with a superior product rather than ruining the competitors and their alternatives.

,,, this is all bunch of B.S.! SWA keeps dancing around the subject of employee integration. "preferential interview" nonsense is a politically correct way of pillaging what hey need and dumping the rest of us into the unemployment line. I hope FAPA and the the rest of us stand strong and ground everyone of our airplanes until we get a fair and equitable deal.

Not to critical, but I hope Republic Airways wins this bidding war. Not be mean WN fans. This might benefit you all, but if it is going to put people on the street without a job in an unstable economy. I don't know about the rest of you fellow readers, but it shows to me that you are just in the business to be the best cut throat airline at a low cost. I know business is business but I think you should consider the F9 employees, because one day it might be you. You can't ride the gravy train forever. Oh an no Iam not an employee, nor related to anyone in the business. At least Republic will keep all F9 employees on board. And who ever wrote in about where was F9 when ATA went under, and how F9 didn't stup up to help. Whell if you recall Frontier wasn't in the position to help, and second I do believe SWA was codeshare with them so it only would make sense that they should even though they might not felt obligated.

Hey Fabio, we sell the garbage airbus back to airbus!

If this happens most of us mechanics will be phased out. Merging sonorities is difficult at the least. If we pass interviews will have to move to another city most likely. Jobs will come to Denver for high sonority timers and would leave a lot of us looking to find a living. C-check (heavy maint.) will be gone, that which we fought so hard to keep here in Denver. It does not look good for f9 mx. I though I found and airline that I could retire at.

My vote is for Southwest to buy Sun Country Airlines.

Sun Country Airlines flies 737's.
Sun Country is based out of Minneapolis which will grow their operations there.
Sun Country flies to many locations that will be great to add to their rapid rewards program.

To the person who stated they need SWA in ANC -

A quick Kayak search shows DEN-ANC one way is $259 on Frontier and $188 on Alaska - not sure why you are saying F9/WN would be cheaper than AS? SEA-ANC is $253 OW on both AS and CO.

Regarding routes F9 serves - Southwest didn't keep all of the ATA routes, thus the reason we don't see Hawaii flights on WN today. To be fair, I don't believe WN has ETOPS aircraft, which would be required to fly over the water to Hawaii. Don't expect WN to keep Mexico service, and I'm not convinced they would keep the F9 ANC service, as it may be farther than they want to go, consider WN seems to focused more on shorter flights, and DEN-ANC would be 5.5 hours long.

It's inevitable, WN can't compete against F9 in DEN so just eliminate the competition by buying them up (preditory as usual). I just hope that WN management gives the F9 employees plenty of warning as to when we'll lose our jobs. My hunt for future employment started yesterday!

Hey all,

This is a whole lot of "the sky is falling" without any REAL information to base it on. A lot of people who seem convinced of actions to happen, when the auction isn't even completed.

Lets take a deep breath and focus on what could happen, positively, if this news was to come to pass. Personally, I'm excited to get another try at near-International, that was lost when ATA shut down. I looked forward to the ATA partnership, and I'm hoping for the best, should we get an opportunity to integrate with Frontier.

Frontier is a Great Airline. I love the animals on the tails. I'm going to be sad to see them go. But Frontier is also a business. Looking at it's route map, it is closing markets soon, and some are seasonal, something SWA doesn't have experience in.

I'd point out that SWA didn't have any real internet experience before Morris, and look where we are now.

All the best to the employees at Frontier. As Paula said, there are people here thinking positively of you, in this time of change.

I have a somewhat unique perspective in that I was in management of the original Frontier and also at Morris and America West. All three airlines had very strong cultures and employees who, for the most part, felt a genuine loyalty to the company. There is a lot of emotion in this and probably rightfully so. Frontier has a long history with the people of Colorado and a brand that has very positive connotations. The current edition of Frontier has become, in many ways, a twin of the old one. It has fought against long odds and established a strong niche, a very positive and interesting brand and a relationship with Colorado and Denver. The current Frontier also shares a downside with its original. It has been squeezed hard by two strong competitors. History has shown that no market successfully supports three hub carriers. Despite SW's claim to the contrary, it is a hub operator. The difference this time around is Frontier has a very strong product in the face of other airline product that is becoming a race to the bottom. jetBlue, AirTran and Frontier have all retained at least some level of cabin service that does set them apart. Continental remains the only "network" carrier to at least attempt to keep service levels onboard.

At this time, FL is in a no win situation. Republic is not so much of an airline as it is a franchisor. The management has a long history in the business, principally at Mesaba, and things did not turn out too well there. It is very unlikely republic will retain frontier's culture or brand simply because they have no experience in doing so. They may initially keep the status quo but I guarantee that over time, the head shed in Indianapolis will take over and , having no sense of brand etc., FL will morph into another republic "franchise".

One the other hand, SW has a great employee culture and a unique brand. For the most part, the brand is efficiency. SW has the benefit of not having to "downsize' a brand image because the bar was never really high. That is not a knock. It merely means they are not having to explain the discontinuance of meals, charging for a pillow etc. "upsizing" the brand will never occur in this economic environment so Frontier's brand and culture will disappear over time. I'm sure Paula Berg is a very nice and knowledgeable person but there will not be a mesh of cultures. Frontier's will go away. It is also true that FL employees will likely lose a lot of jobs, seniority and self esteem. I saw that first hand with Morris. I did not want to transition to SW from Morris as I worked with other David Neeleman stuff including the JB idea. But I can tell you the Morris people were not handled well and many just gave up. Morris, like Frontier, had a very strong and participative culture, probably the strongest I have ever seen. They were put through, unnecessarily, a gauntlet of rehiring processes at SW that tore that pride up very quickly.

My own opinion is that FL would be a better fit for jetBlue AirTran or even Virgin America. Virgin is probably not in a position to do anything but JB and AT would open up interesting possibilities. But make no mistake, even those entities would mark the end of FL; just not through the same process as Sw has demonstrated over the years. The only way to preserve it all would be independent investment. Possible, but in today's environment, financial buyers in this industry are virtually non-existent. A group I advised thought about looking at Fl a while back but concluded early on that strategic buyers are more likey to emerge with this. We did, however, feel FL could successfully operate stand alone and if the markets weren't so screwed up, financial buyers like the group I advised would strongly consider this.

It seems most of the hostility from F9 employees is coming from those who have been attached to Denver and fear losing their cushy homebase. As a commuting F9 employee, I look forward to the opportunity to work for SWA. I have feared for my job since April 2008 when F9 filed bankruptcy and hope for, finally, a resolution one way or another.

I flew 90,000 miles in the 1st. 6 months of 2009. Most of this out of DFW &, therefore, on American. For trips to Denver I always flew Frontier - the service is better, the planes much, much more comfortable than the tired MD80s of American. Given the choice, I would fly the small Airbus' over their Boeing equivalent, even the 737. So, that part of the proposed deal is a loss, to me. The other intriguing issue is whether this will bring Southwest into DFW. I live nearer there than Love Field, but actually prefer the latter. However, the Wright Amendment means that travel out of Love is really out of the question except for intra-Texas & similar routes. So, still plenty to ponder.

it would be horrible if southwest purchased f9, I see jet blue,air tran or even Allegiant Air making a bid, We don't need an crappy airline. please no. If anything we need another full service like Virgin America excellent service and a fun to fly. Please let them make a bid.

This can only be bad for the employees of Frontier, many will lose jobs in an already tough economy. All the WN employees who think this is great. What if it were you losing your job and your friends and co-workers over the last 15 years. You don't seem to think about that. At least the Republic deal will let Frontier continue to be Frontier and not be merged into the WN name. Competition is good and by taking out the competition, you know as well as I that prices will go up. Look at WN cites on the east coast, most prices are sky high, not like out here and that is because of the competition both Frontier and United give Southwest. It has been stated in the news that WN is losing money in Denver and has been since the beginning because of the competition. You really think prices will stay low? I am sorry but i really don't think so, they will go up so WN can start making money in Denver. I really hope Republic wins the bidding war as it will be now and the employees keep their jobs. 5000 people of which maybe 500 will keep jobs with WN, that doesn't seem like a very nice thing to do to people.

All this bashing is pointless and just causes hard feelings on both sides. The fact is that we have no control over what either side is going to do. It's out of our hands and this bickering back and forth is just raising everyones blood pressure. The debate over who is the better airline is stupid. We will always feel Frontier is the better airline and the WN employees will feel they are.

I travel both extensivley and can tell you that I have very few negatives about either airline. I have encountered bad attitudes on both sides. When an orginization has as many employees as we both do theres bound to be a bad agent or 2. For the most part I have enjoyed crews on both sides and have been treated with respect by almost every WN employee I have encountered even though I am traveling non-rev on a business agreement. Some even have gone out of their way to find me alternate routes so I can get to my destination to do my job.

As an airline employee I am always concerned when another airline goes bankrupt or has cut backs and we hear about the employees that lose their jobs. Thats where all of our concerns should be. I have good friends that have already lost their jobs due to cutbacks and friends that already know the fate of their stations. Not just in F9 but other airlines who are cutting back. My concern is them and their families and mine for that matter if WN is successful.

This industry is shaky and nobody is safe. One wrong move by any airline could mean jobs lost even for WN employees. Its sad that some of you seem to be happy at the possibility that most of our employees will be out of jobs. Regardless of what you believe we at F9 are as much of a family and have as great of a culture as you do. I truly believe we are the only 2 airlines in the industry that can say that. Lets stop bashing each other and be a little more respect and undertsanding. I understand this is an emotional issue but bashing is sensless.

"As Paula said, there are people here thinking positively of you, in this time of change."

Great....Every day I think positively about the homeless, hungry, and unemployed but that does not house, feed, or provide them work. Let's move on from the SWA Corporate pablum and platitudes. As a Frontier employee, I have no problem with joining SWA and being treated as an employee. Only apparently, in their minds I will not be one of their employees if they acquire Frontier. I have a huge problem being told they will become owners of my company, take the profits my efforts and contributions generate, but that I do not really work for them. Maybe, just maybe, after they are done winding down the Airbus fleet and they do not need me for that work anymore, they might, just might if they need me then, give me a chance to interview for them. Wow...that is some employee based culture.

How about just being honest with everyone?

Anyone in Corporate Communicatioins at SWA have any comments?

The F9 employees who are posting such vitriolic messages are misplacing their anger. The presence of WN in DEN is not what sent F9 into bankruptcy. One way or the other, the irrefutable fact is that F9 is on the auction block - that is not WN's doing. WN is doing what WN does best, which is to "think outside the box" and seriously consider opportunities that will help it to grow. Especially at a time when the airline industry is in such dire shape, this is a risky but bold move on WN's part. I feel sorry for the F9 employees, but please be realistic and put the blame where it belongs - on the shoulders of F9 management, not WN management.

Your right I don't want to leave Denver. I made this my home FOR THE LAST TIME! I hope there is some other opportunities here.

COMPETITION - maybe for awhile. Certainly in other airports (just get the gates). In the end, no more F9.
AIR BUS FLEET - Very good. Clean and quiet. Probably try to use them for awile. Hard to say if the'll keep them. Too much baggage with maintence facility and staff, etc.
LYNX - hard to say, certain to change in some ways. Probably will split up fleet of Q's. Q400's are the plum. UA pounding flights into Aspen in the winter using Skywest (think their making any money). Q's could challenge if WN wanted to try but, there is $$ to make there.
JOBS - maybe for awhile. In the end, probably not many.
TO F9 EXECS- This may not be easy but, try to get a loan from Sir Richard Branson. If you pay the loan, he gets his return or a piece of the company. If you default he gets the lowest cost carrier in the US and a damn good airline. How does VIRGIN FRONTIER sound?

Seeing F9 merged into WN will be a very very sad day.

I have nothing against WN, but I really loved F9 - as a previous employee and as a customer.

I'm not sure how WN acquiring F9 would "boost low-fare compettion across the country". That is pretty far fetched...

This is the game WN always plays. Move into a market, drop prices as low as possible to drive out the competition, and then raise prices. It is a documented trend, and in all fairness to WN - it's a smart business strategy.

I just hope that it all works out for the awesome F9 employees out there....

It's sad to see so many sour grapes displayed from apparent disgruntled F9 workers in regards to a possible rescue by SWA. YES, I said rescue, folks! Of course, such a move is undertaken for the purposes of expanding SWA market presence and route structure. This is America afterall, and we are a free enterprise based economy, right? As SWA is America's safest and most profitable air carrier, I can't think of anyone else in the Industry that I'd rather be rescued by, can you?

Remember: 'Safety' is not a catch phrase.

Good Morning,

Lets all just slow down and take a breath. I have worked for 5 airlines in the over 20 years I have been in this industry and one thing I know for sure is that there is very little any of us can control other that how we react and act when under stress. The airline industry is a service industry Regardless of if you are WN or F9 it is customer service. Continue to do what is best for the customer so that the customer continues to choose you over the competion. This is something that you have some control over.

If you are a good employee for either airline you will find a way to keep your job. If you are not so good, maybe you should focus on changing that. This is something you can control.

Do not panic and do not start or spread rumors. Look for facts and ask direct questions. Rumors and assumptions distract from where your focus should be which is back to customer service.

Most of the other things will work themselves out regardless of how much worry you or others decide to put into them. Remember to focus on what you can control you will make you day be what you need it to be.

I think the F9 employees who are posting negative items about WN are just expressing their fear of the unknown in this forum. At this point in time they identify with a Frontier that is still the Frontier that they started with and is still a stand alone airline.

Nobody wants to be unemployed and nobody likes to feel that the endeavor that they have been a part of is or has been a failure. The bankruptcy filing was a shock to most of them and the team hasn't been quite the same since that filing. The team pitched in where they could and the team had high hopes that the management team would find a way so that F9 could prevail.

It's been a rough 4th quarter and we are down to the last minute of the game... The team is still cheering hard and hoping that the Hail Mary pass will win the game... we'll know the outcome very soon.

Please give the employees of F9 a break as most of them are concerned about their job security at them moment, and since F9 has a very senior workforce, they are unsure of what another airline acquiring F9 would mean for them. A big question is that if WN is successful in this buyout, would F9 employees who are eventually " hired in" to the WN workforce have seniority protection, or will they become first year employees earning the $9.xx an hour? You see with our ESOP CXLD, our pay already cut to help the company out, our savings accounts tapped, and our credit card debt a little more than we would like it to be... This uncertain future is causing some of my co-workers to feel very defensive and I absolutely understand their point of view.

I hope my fellow F9'ers will refrain from behavior that is unwarranted, unbecoming, and embarrassing. Please allow this process to unfold and please hold your heads up high. Let's show everyone that we have class, self respect, and let's keep smiling.

Thank you

As a former ramp service agent at Frontier, and as a pilot at large regional carrier, I am following this bit of news with great curiosity. I think the Denver market will be one in which Southwest will thrive, but I was sad the see the financial damage that they inflicted upon Frontier. If only they both could have thrived!

F9 is such a great company, with all the new planes, the customer service, and the great corporate culture. I was very sad to hear of its bankruptcy. However, as with all events like this, it is a great opportunity to see something great happen.

A few questions - Will Southwest in fact retire the entire Airbus fleet and keep with the sole operation of 737s? And when will Denver become a Southwest hub? With all of the flights leaving and arriving in Denver every day, is DEN considered a hub already for Southwest? Do flight sequences originate and terminate in DEN, or is DEN still considered an "outstation?"

I am happy to hear that there is competition with Republic on the bid to buy Frontier. And I am very pleased to hear that Southwest is that competition. I think it's good for the people of Denver, and I believe that it keeps with the legendary culture of the entire city of Denver. Whatever happens with the bid, I hope that an airline worthy to own Frontier wins the bid, and not just the company that has the most money (but they could be one and the same). May the best company win! (And I personally hope that it's Southwest!)

Let's face it! F9 is a great airline but can't make enough money to pay off its debt. They owe money to Republic, so Republic tries to buy them for cheap. Sounds like a good deal for the amount they used to make in a quarter. They elimate a competitor, get slots and routes, and a "merger" gives them a good excuse to start adding fees like everyone else. I think a merger with B6 or FL would definately work better for F9, but both of those companies are licking their wounds from 2008. FL, the most profitable airline at the moment, has about 390 million in the bank. Paying out probably close to 120-200 million for an airline that only makes 40 million a year isn't a smart move in these tough times. TPG/NW bought Midwest for 436 million in 2007 and sold them to Republic for just 31 million. Several airlines are going to go in the next 2 years, and bankruptcy isn't what it used to be. It'll be interesting to see where all the cards fall when all of this is over, but no matter how you slice it F9 won't be around.

I have always know Frontier to offer a great product delivered by great People. I feel bad for the employees of Frontier because in spite of their dedication and hard work, the airline is on the action block in bankruptcy court. Yes, they have been profitable over the past months, but Frontier's costs were simply too high and their balance sheet was not strong enough to sustain their operations. Frontier stock has not traded above one dollar in about 16 months. Times are dire in the airline business and even more dismal for the people of Frontier. F9 has few options.

Republic Airways has an offer on the table for F9, but there is a serious problem with it. Republic Airways operates commuter airlines for American, Continental, Delta, United and U.S. Airways. Are these airlines going to tolerate Republic becoming a direct competitor? I seriously doubt it. Republic may be able to keep Frontier in the air and salvage the Frontier Brand for a while, but I don't think they are in a position to offer a long-term solution.

If Southwest is able to move forward on their bid to purchase all or part of Fontier out of bankruptcy, I hope the best and brightest People of Frontier and the People of Southwest are able to work together to build a stronger airline that can offer low fares AND maintain a balance sheet strong enough to sustain operations while returning a reasonable profit for investors.

L Moody

It doesn't help that won't you won't refute any of the bad things that are being speculated and have not returned today with any more meaningful information/rplies as promised. That in itself makes Southwest look bad in this.

Ms. Berg:

Southwest has been one of my favorite airlines for a long time - as a Dayton resident we have had Frontier service to Denver for 4 years now and its always been great to fly them to the Rockies and beyond. Flying on SW means a long trek to Columbus but is still worth it.

Maybe you don't know all the answers yet, but will Dayton become a de-facto "new" city for Southwest? Expanding at DAY would be a great way to serve the Cincinnati market, since the Dayton/Cincy region is becoming a metropolis much like Dallas/Ft Worth with a lot of population growth occuring north of Cincinnati. That's why DAY has been doing so well for Frontier and Airtran, with a pool of 2 million residents that are between Dayton and 1/2 way to Cincinnati. The airport is becoming more attractive with a parking garage under construction, new restaurants within the airport and a new hotel on-site being constructed soon.

Please convince your powers-to-be that if you purchase Frontier that you intend to keep our flights to Denver and expand with your traditional model to serve your major cities such as Chicago, St. Louis, Baltimore, etc! Dayton has not had service to Midway since ATA went out of business, and only United is serving Chicago at all. American dropped service to ORD, and also St. Louis, and serves only DFW. A direct link to San Antonio would be great too due to all the military jobs moving to Wright Patterson AFB which is growing from base realignments. WPAFB is the largest single employer in the state of Ohio. There is a lot of flying from here to Baltimore by Air Force personnel.

I'm sure the focus for awhile will be on absorbing the Frontier transaction if you win the auction and taking advantage of possible new destinations such as Mexico, Atlanta, etc.

Just remember that without Dayton and the Wright Brothers from here, that we wouldn't even have airplanes and airline service in this world at all - and we would hate to be lost in the shuffle and lose Frontier going to Denver and end up with nothing!

To the commentor who wrote the following - "It doesn't help that won't you won't refute any of the bad things that are being speculated and have not returned today with any more meaningful information/rplies as promised. That in itself makes Southwest look bad in this." - and all who have outstanding questions...

I do apologize. With so much going on and so much uncertainty, it's hard to get all the answers everyone is seeking. I am scheduled sit down with Ron again shortly to ask him some of the questions that have been raised in the comments above. I hope to get that all transcribed and posted here shortly.

Cool move! I would love to go to Mexico and Costa Rica on SWA. I think their brand of service is needed. It might shake up that stodgy, stale attitude over at US Airways, who has good routes and connections to Mexico. I think to operate flights to Mexico, you almost need a hub-spoke model to gather enough passengers, so I don't see those flights leaving DEN, but predict some may eventually leave from PHX. I can't wait!

Great news! I'd love for my bags to fly free to Mexico. Ding! Cancun here I come.

The fact of the matter is, there is no blending of cultures. Could/would we work well together? Probably. Can F9 and WN Dominate the Denver Market? Yes....hands down.

The problem is...Most (if not all) F9 Employees are going to be jobless. In a statement made by a WN exec "Southwest believes our bid ultimately will be seen as the strongest bid by all interested parties, including Frontier Employees, management, and its creditors".

As a 9 year F9 employee, how in the hell will I see being unemployed after WN can sell off our aircraft as a happy thing? Republic will allow F9 to continue on as F9 and even better, I'm still employed..Yay!!!

WN winning means I am a lame duck employee with no job security who from the looks of it will possibly be given a charity interview to start over as a new hire with WN making $10/an hour if I win the lottery and get selected. Wow...such a deal.

Now if WN is going to work with F9 employees and merge seniority and guarantee jobs, then I can live with it and give WN the same dedication I did to F9. Considering I have seniority on 95% of your DEN staff...do you WN employees really want me there? Will your loving family culture embrace me if I were able to come over and bump you? Hell no, and you all know it.

All this does is take income from my family and I and all of you know it. Quit BS'ing. Quit giving Politically correct answers. This is a hostile takeover that liquidates F9 over a year or so leaving 5,000 humans w/o jobs.

WN wants our market share and our gates, not our people, planes, or our culture. Please WN, prove me wrong....offer us jobs, offer to give us half credit for years served for seniority and pay purposes. Because I would really like the certainty of paying my mortgage and feeding my 2 year old.

LOL...it's not going to happen. F9 and your employment die if WN buys us....and granted..it's not the WN employees fault, yes F9 is a profitable company now...but many bad decisions led to us being where we no longer control our destiny...LAX focus city over and over anyone? GG.....but quit putting a happy spin on this....WN will negatively impact 5,000 people in a horrid economy and job market....don't tell me I will want this...cause none of us do.

After reading all the comments here on this blog (and a few others), I've come to a few conclusions:

1. Southwest and Frontier must cumulatively have 34,672 senior-level executives on their respective payrolls---that seems to be about the number of people who *think* they have have all the inside facts, details, and plans as to how everything will end up.

2. If not that, the good folks over at Holiday Inn Express must be raking it in from all the apparent "experts" that are staying there.

3. Industries change. One can lament about the loss of the "Good Old Days", and how Frontier v1.0 was great, and Frontier v2.0 *is* great, and how we all miss Doctors making house calls and full-service gas stations, but it's all wasted energy and effort. In the biz world, it's adapt or cease to exist, and while adaptation is never easy or complete problem-free or stress-free, it's largely what one makes of it. Playing the hand you're dealt as best you can is not very likely to occur if once can't seem to get beyond the initial bitching/blaming stage.

4. The emotional and negative flailing of some here with worst-case pre-dispositions on things is counterproductive. Despite misinformation out there, there are *plenty* of folks that used to work for Muse/Transtar, and Morris Air out there that went on to work at SWA, with many still there. Did SWA take *everybody* along? Of course not, but given *some* of the folks whose comments reflect the intellect and emotional bent of a rabid Rhino, it shouldn't be all that much of a surprise that SWA *wouldn't* want *everyone*, just the rational ones.

The cat's only been out of the bag on the potential acquisition for a little over 24 hours now, and I think many people could return their blood pressures to healthy levels by just keeping calm, and keeping things in perspective until such time that more-detailed info becomes available in the next few weeks.

Chill out!

“The Southwest (bid) could be the best thing since sliced bread. Or not,” John Stemmler, president of the Frontier Airlines Pilots Association, said today in a telephone chat. He says many Frontier employees are weighing the bids with a mindset that Republic would likely keep a full operation, while Southwest is more likely to scuttle much of Frontier’s domestic capacity out of Denver and eliminate redundant administrative jobs. But that may not be the case. “It’s so hard to tell right now because we don’t know what Southwest wants,” Stemmler says. To gather some answers on that front, leaders of Frontier’s pilot union are meeting with Southwest executives, including Kelly, and Southwest pilots’ leadership Monday and Tuesday in Dallas. Frontier’s 718 pilots have a spot on the airline’s creditor committee, as well as an unsecured claim in the bankruptcy, giving it some voice in the Aug. 11 auction. “As far as frontline people go, it’s all a matter of how much growth they want and how much they’re willing to keep on,” he says. The hope at Frontier is that Southwest is “not just buying the airplanes to get rid of a competitor,” Stemmler says. “We actually do what we do quite well.”

http://www.businessweek.com/lifestyle/travelers_check/archives/2009/07/s...

Whatever happens during this process, please preserve the FRONTIER name in good standing from the original airline (1946 - 1986) to the second airline (1994 - ?). And remember, the animals have something to say about this, they will not go quietly because "A Whole Different Animal" campaign is what the Frontier Airlines brand of service is. Southwest Airlines has shown its spirit of "luv" through its history, keep that in mind for the employees of Frontier and show them that this can work.

I remember 1986 when the first Frontier shut down, when and if Frontier branding fades away, do it with class and "luv"!

Frontier is my favorite airline, and it is my dream to be a pilot for them one day. A combination of Frontier and Southwest makes ABSOLUTELY NO SENSE!! It would ruin an absolutely wonderful airline. I can see exactly what is going on here; Southwest wants control of Denver. PLEASE REPUBLIC OUTBID SOUTHWEST!!

As much as I LUV the F9 product and was looking forward to it joining Midwest's great product under a healthy Republic and sticking around, this quote from F9 Ramp "WN wants our market share and our gates, not our people, planes, or our culture. Please WN, prove me wrong....offer us jobs, offer to give us half credit for years served for seniority and pay purposes. Because I would really like the certainty of paying my mortgage and feeding my 2 year old. " and this "The hope at Frontier is that Southwest is “not just buying the airplanes to get rid of a competitor,” Stemmler says. “We actually do what we do quite well.”

http://www.businessweek.com/lifestyle/travelers_check/archives/2009/07/s..." from above are two things that I REALLY hope you keep in mind to regardless of what you do. If this is about just the ruthless squashing of a competitor at the probable loss of a good people and jobs in a terrible economy and you and Frontier could stay in business and do fine without those losses if you didn't buy them, then please don't by them. That would be such a terrible thing to do and you're the last people I would expect to do it.

I would like to say that I am an employee of Frontier and enjoy what I do. I am not at the upper end of the salary scale rather I am one of those that are at the bottom end of that scale. There are great employees associated with our airline and I know there are great employees associated with Southwest. I consider a great employee to be one that truly cares about that passenger on the other side of the aisle, counter, or whatever from them. This greatness shows from the moment the passenger approaches their area to the point their travel ends. They take the time to talk to the passengers as a valued customer instead of as a number. They do not act like they are doing the passenger a favor by allowing them on their planes rather like an opportunity to make a new acquaintance/friend that they can make a trip memorable for in a positive way. They are more than willing to go the extra mile to help the passenger because of their genuine belief in CUSTOMER service. This is not a CULTURE that a company regardless of whether it be Southwest or Frontier creates....it is either in the person before they are hired or it never will be. These great employees are the heart and soul of both airlines and are to be commended. We would also have our heads buried in the sand if we did not recognize the fact that both companies also have those paycheck people that look at their role strictly as a job and do absolutely nothng to make the travel a pleasant experience for the passenger. It does not matter WHICH company eventually wins the opportunity to gain Frontier because there WILL be changes whether it be employee job status, expectations, or whatever. It does not do any good to make harsh comments towards Southwest or Frontier because don't look now but you might be working elbow to elbow with the very person you were bad mouthing when the changes are complete. We can only hope that it be the great employees from each company and not the others who are left standing when all is done for the sake of the passengers on both carriers. This is the real world and real world economy we are operating in. The only certainity in life is death and it does not matter whether a person has been in a position for one week or thirty years you are assured of nothing. The fate of our company is out of our hands and there is nothing we can do to alter what will happen other than to keep providing the great customer service we are known for as long as the DIFFERENT ANIMAL is flying through the airways.

What about the marketing partnership that Frontier has with AirTran? What would happen there?

I'm still curious how this will affect the seniority for both parties. Paula....please let us know.

Ok. Now we've had two failures to communicate/keep our word. It's 30 minutes to 6 and nothing ever happened today or "shortly"(several hours ago). Way to push us to the close of business Friday so you can shut down until next week without giving any real details because everything the interview above are just fluff and dodge answers.

As a Frontier employee and someone who has been in the industry for 18 + years and 3 carriers later. Frontier by far is the BEST AIRLINE out there!! I PRAY TO WHATEVER GOD OR GODDESS WHO IS LISTENING that SouthWest NOT be allowed to buy Frontier.

Please tell me how can anyone sit here today and tell me that this is a GOOD idea for anyone? Where does the competition come from?? Let's get real Frontier is the Airline to beat in Denver the numbers prove it day in and day out. In the blogs written today no one has yet to prove how taking out the competition creates healthy competition. When you have no competition there is NO need to compete against yourself! I am proud that WE (every employee who have PROUDLY and WILLINGLY sacrificed and given to our company over the past year) ARE THE AIRLINE that is a threat to Southwest (let's be real if we didn't have what they wanted they would not look twice at us!

Cont.
To our Pilots, In-flight crews, our MX department, Especially Customer Service, and everyone in the Frontier family--- I am proud to be apart of our team that works together on a daily basis - YOU ARE THE BEST!!!! I am proud to see a Pilot standing up and speaking the hard truth. Where will our crews go???? Where will our wonderful Mx employees go? How many Diamond awards do you have WN?

For those who don't know us Frontier is strong, Frontier is a survivor proven over and over again. Yeah there were issue that put us in Chapter 11, but let's not put all on Frontier, things happen when companies loose money from other companies who go out of business and take a knee jerk reaction with current customers to make up for losses. Point proven look at your monthly credit card statements why would your interest rates go up if your paid on time yet they still go up because of losses in other areas of business. Don't blame Frontier wholly!! LOOK who's fixed their problems and Look is making money - Frontier!!

Cont.
To our Pilots, In-flight crews, our MX department, Especially Customer Service, and everyone in the Frontier family--- I am proud to be apart of our team that works together on a daily basis - YOU ARE THE BEST!!!! I am proud to see a Pilot standing up and speaking the hard truth. Where will our crews go???? Where will our wonderful Mx employees go? How many Diamond awards do you have WN?

I truly apologize for the delay. I was able to meet with Ron this afternoon to address some of the questions that have been raised on this post. Of course, there are some issues that are still uncertain at this time, but I hope this helps. Please see the newest post at:
http://www.blogsouthwest.com/blog/part-ii-southwest-bids-frontier-airlin...

The employees at SWA are just excited to staple the F9 employees to the bottom of the list.

Sorry Frontier folks, you're going to be losing out on this one.

F9 EMPLOYEES making the slurd comments and talking down about SWA , Its ok,,let it out! we can only imagne the thoughts running through your heads. our luv is with you. but please remember SWA team and its leaders didnt make your future unseen, only your team and leaders did. Im not saying times are not hard for all of us in the industry, but at this point (it is what it is) STAY FOCUSED AND STRONG AND BETTER TIMES WILL FOLLOW.

I am a 17 plus year employee of wn. Before coming to wn I worked at Midway Airlines in Chicago. When Midway went out of business and Southwest went into a bidding war with Northwest for the gates at Midway Airport no one at Midway was promised a job, we interviewed and were hired because of our qualifications and the possibility of a good fit with the Southwest culture. (yes that word again) I interviewed and was hired at United also, who would have ever guessed back then how blessed i was to make the decision to go to little Southwest not big United. It is horrible to loose your airline family, (because that is what we all are no matter what airline) but a new family can be just as great if not better. I only hope the good people of Frontier give Southwest the benefit of the doubt , as well as most of the passengers. I dont know how anyone can say they just hate Southwest or any airline, even as employees we dont hate our competition, and we hurt just like they do if there is ever an accident , layoff or loss of any kind.

To the two DAY residents, Kathleen Hanover and DougOH:
Both of you are very fortunate to have your choice of 3 airports, DAY at home and CVG and CMH both 90 minutes away. Most of the country cannot just pick and choose airports and airlines the way you two can.

Kathleen, you said that haven't flown F9, so you really have no basis to comment that it costs $100 extra for the TV. It's $5 per use or free if you're elite which starts at only 15,000 miles or if you pay a higher fare (similar to WN's Business Select pricing) . Considering that DAY-DEN is a non-stop and a F9 monopoly route, is that where the $100 extra comes from vs. CMH-DEN on WN with stop or connection in MDW or STL?

If you flew Frontier, you would understand the loyalty of both its employees and customers and why it is a formidable competitor to WN and other airlines. Both business and leisure travelers actually like so called "perks" like assigned seating, good customer service, friendly US based phone agents (unlike United), seats that are 1 inch WIDER than WN and yes, TV. To many people, $100 round trip extra for a wider seat for would alone be worth it. Why not try them out before you make any comments about useless frills like TV. By the way, the TV helps keep families with kids entertained. Quiet, happy kids = happy parents = more enjoyable flight for everyone.

Try flying to San Jose, Costa Rica or Anchorage or anywhere AirTran flies on Rapid Rewards. I like WN too, but having F9 as competition makes WN a better airline. I wish F9 flew CMH-DEN, but we're stuck with Untied (not a typo). You are fortunate to have F9.

DougOH, don't hold your breath on additional DAY service from any airline. The days of Piedmont and non-stops to LAX are so 25+ years ago. NCR's relocation to Atlanta doesn't help. But you can blame that on the CEO, who never took residence in DAY.

Regarding the "I can't fly WN because of peanuts" comment. WN is the most accommodating airline. If you KINDLY mention to the FAs that you cannot have peanuts, they can and will serve other snacks to not just you but the rows around you or even the entire plane. Try that on another carrier which needs the $$$ and sells nut snack packs.

Cont.
To our Pilots, In-flight crews, our MX department, Especially Customer Service, and everyone in the Frontier family--- I am proud to be apart of our team that works together on a daily basis - YOU ARE THE BEST!!!! I am proud to see a Pilot standing up and speaking the hard truth. Where will our crews go???? Where will our wonderful Mx employees go? How many Diamond awards do you have WN?

Cont.
For those who don't know us Frontier is strong, Frontier is a survivor proven over and over again. Yeah there were issue that put us in Chapter 11, but let's not put all on Frontier, things happen when companies loose money from other companies who go out of business and take a knee jerk reaction with current customers to make up for losses. Point proven look at your monthly credit card statements why would your interest rates go up if your paid on time yet they still go up because of losses in other areas of business. Don't blame Frontier wholly!! LOOK who's fixed their problems and Look is making money - Frontier!!

Cont.
Yeah Frontier employees are worried but we also believe that our Leaders will do what is best for us! Let's make no mistakes I will be very proud to work for Republic who has stated we will stay Frontier and Lynx we are all very excited about this because at least there is job security for us. Southwest can not and has not guaranteed us anything... How many people do you really need to board an airplane???

Yeah we may take delays from time to time but guarantee you; if you look at most of the reasons a delay is taken it is because we put our Customers First. What about that family that may have taken a little longer getting through security do we leave them behind or do we wait a minute to get them where they need to go?? hummm We wait and get them where they need to go!! Look at our flights on a daily basis we obviously have people who love us! Our bookings have soared since April 11, 2008 does that sound like an airline that is second best to SouthWest?
.
To Our Loyal Passengers and the new ones we get daily, please know that WE at Frontier appreciate you daily and do not take you for granted. Thank you for believing in Frontier!

PROUDLY AND HOPFULLY A FRONTIER AIRLINES EMPLOYEE WHO WILL WORK UNDER THE REPUBLIC UMBRELLA!

One last thing - Please stop bashing the Frontier employees and acting so rightous that WN employees haven't made negative comments here as well. WN employees have obviously been jacked around and loosing jobs as well. I really don't see positives in this for any of us! Please keep in mind there are people that work for Frontier in other cities besides Denver who LOVE our Airlines and will be facing the jobless reality as well.

Cont.
Yeah Frontier employees are worried but we also believe that our Leaders will do what is best for us! Let's make no mistakes I will be very proud to work for Republic who has stated we will stay Frontier and Lynx we are all very excited about this because at least there is job security for us. Southwest can not and has not guaranteed us anything... How many people do you really need to board an airplane???

Yeah we may take delays from time to time but guarantee you; if you look at most of the reasons a delay is taken it is because we put our Customers First. What about that family that may have taken a little longer getting through security do we leave them behind or do we wait a minute to get them where they need to go?? hummm We wait and get them where they need to go!! Look at our flights on a daily basis we obviously have people who love us! Our bookings have soared since April 11, 2008 does that sound like an airline that is second best to SouthWest?

Cont.
To Our Loyal Passengers and the new ones we get daily, please know that WE at Frontier appreciate you daily and do not take you for granted. Thank you for believing in Frontier!

PROUDLY AND HOPFULLY A FRONTIER AIRLINES EMPLOYEE WHO WILL WORK UNDER THE REPUBLIC UMBRELLA!

Please stop bashing Frontier employees.. Please stop bashing Southwest employees...
We have reasons to fear both airlines.. August 17th

Hey, proud to be Frontier,

We get it! We really do. That said, you're not furthering your case by spamming the blog with multiple copies of the same post....

It is unfortunate that Frontier Airlines finds itself in this position. The employees of Frontier have made great personal sacrifice though paycuts and loss of benefits. They have struggled to make Frontier the viable airline that has had 8 successive quarters of profit. The Lynx commuter lines has proven successful. It is inevitable in the current economic times that airlines will purchase other airlines to either grow or to eliminate competition. Southwest is only interested in eliminating the competition in Denver. I don't believe that Southwest is concerned about the employees of Frontier, because they will be eliminated. Sure some will be offered jobs, after they interview for them. And some will be hired, but at the starting salary which for Frontier employees with seniority could be over 33% in wage cuts. These employees may have work, but will probably face economic problems such as foreclosures because they can no longer afford their mortgage. What a shame to simply discard the great employees of Frontier. I truly hope that some entity will purchase Frontier Airlines, who is interested in keeping the airline's identity and employees.

Yes, F9 is in Chapter 11 but it isn't because of bad management. At least not the present management. Sean Menke took this airline over almost 2 years ago from a CEO that probably spent too much money on some business ventures that cost more than benefited the Company. However, they still had a relatively strong bottom line. In the meantime SWA entered DEN and priced their fares so ridiculously low that they were losing their shirt in DEN just to try to kill F9 and UAL. Then came the speculative oil prices that gave SWA another huge advantage with their hedged fuel costs. Smart bet on SWA but SWA showed their true colors and kept the bottom basement non-profitable fares going. Even with that, SWA load factors were poor since F9 had a better product . Frontier also had to match the predatory SWA fares even with the high fuel prices that SWA wasn't paying and it did hurt F9. Through all that, Frontier survived and even was profitable over the last eight months. So now, SWA, you are just coming in like the big dumb bully with your cocky and smug attitude and squashing your prey with your big wad of money since you couldn't do it airline against airline.

Good for you for being so strong financially but that does not make for a better airline than Frontier. I've read some of the posts here and it sickens me to see the ignorant comments from some of the SWA employees. Try walking a mile in a F9 employees shoes for a second and feel their pain from working so hard to make that airline really work under such adverse conditions over the last 18 months. They should be commended and I truly hope there is a knight in shining armor that comes to their rescue from the jaws of SWA.

So, if you win, enjoy your feast SWA. I for one will NEVER fly SWA and I can guarantee you that regardless of price. I see posts here talking about the great corporate culture at SWA. I can tell you that F9 also has a great corporate culture without the smugness. The team at F9 runs a great airline and if you don't believe that, EDUCATE YOURSELF by looking at their stats. They might be in Chapter 11 but that is not indicative of how good of an airline they are and anyone that assumes that they are less than excellent is a moron.

I think you all will have some major PR issues with killing Frontier. Enjoy that!

Don't kill the animals!

it is true...F9 will no longer be around if WN buys us. i am praying that the judge will think more highly of frontier and its employees than to throw us to the wolves. this is in no way two companies trying to integrate each others cultures. its about the fact that f9 is a threat to WN here in denver, always has been, and WN is in it to win (god forbid they play second fiddle to someone else). Its about taking over the A concourse(home of the f9 animals...and all f9's faithful and beloved employees). WN may give a business proposal to the judge to make it look like they have our "best interest" at heart...but its a lie. bottom line: liquidate f9 and all its employees and take over denver. WN is not here to play nice-they play dirty and all the other airlines know it.

You get it but you don't care. You have totally soiled your reputation with me by making a move like this and even more so by the way your handling it by basically saying out the sides of your mouth that you are going to screw the airline without even being up front or honest about and playing dumb with us like you think we're asking if your form of seating and in flight experience will remain in tact rather than Frontier's with the seat back TV like we are really inquiring about(If we wanted your open seating than we wouldn't fly with Frontier who assigns them when presented with the option). And I'd much rather have their new planes than your junk that pops football sized holes in flight and is going start being sent to Central America for maintenance. Don't expect to capture Frontier's customers by buying our airline. We'll just bypass you and go to United.

Frontier Airlines has a very LARGE and strong base of customer support & loyalty not only within Denver, but the state of Colorado along with the cities they serve. This company rose from the ashes of the former Frontier Airlines and has grown strong but steady since and celebrated its 15th Anniversary in July.
http://www.frontierairlines.com/frontier/who-we-are/company-info/our-his...

The work of our upper management to keep Frontier flying until the economy fell is an absolute miracle. The work of Sean Menke & our management teams, since he took office is absolutely astounding!! The employees receive weekly memos keeping employees informed to date of what is taking place, what hurdles we jumped and what we have blocking our way in the emergence from bankruptcy. Our management along with the employees have taken pay & benefit cuts which in turn has hurt marriages, families, & loss of homes due to foreclosure. Guess you can see now where the emotional part comes in as the employees and management have given everything, all, and way more, since the April 2008 filing to make this work and keep our Frontier animals flying! An offer of such that WN has proposed literally pulls the rug out from under this whole operation and steamrolls over every employee that has given this year, to this effort while operating a safe operation daily and keeping a smile on their face, is rather an insult at this time than a life jacket rescue.

If Frontier is purchased by SWA, you are not taking out just a destination and 5,000+ employees but a major hub and forcing change upon the millions of residents of Denver and the state of Colorado. You are not taking away a few gates, but a whole concourse. Not a few aircraft, but a whole fleet. Not just "a" airline brand but a major airline. Working for this company is not just a 9 to 5 job and a paycheck like most people view a job. This company is incredible in that it invests in its employees and puts them first and asks what we think. Thus the pride we have which makes happy employees which in turn makes happy customers! Frontier sponsors a lot in the community and their employees participate in a good amount of community work, very proud to work for this airline and what it stands for. What we hear when a customer steps off the plane after their "first" flying experience with Frontier is astounding! To be stopped in the grocery parking lot either in uniform or not and comment on the Frontier bumper sticker or to take a moment out of their busy day to say how much they love Denvers hometown airline, just amazes me constantly!

I do hope that the judge & committee members make the proper decision for what is best for Frontier Airlines, the residents of Colorado along with all the mountain towns Lynx serves.
My job whether it's with Frontier or SWA will pay the bills, which for most people is just what they care about. But the employees of this airline have invested so much in this company, along with the residents of Colorado who have filled and over booked our flights to show their support of local business and to support their hometown airline. Do not underestimate the power of change by choice, not to be compared with change by force.
YES the 2.4 million residents of the Denver metro area and the employees of this company would surely like to see Frontier tails in the air for another 15 years!! http://www.frontierairlines.com/frontier/video/15year_hi.html

As a truck driver, I may be a bit rusty on the ABCs of commercial aviation, but I do know quite a bit about transportation in general. Airlines do rise and fall. Some birds re-emerge. Some are reincarnated but not always successfully. Some merge with others to keep afloat. The primary way that an carrier remains successful is if they maintain a steady flow of passengers and /goods to be transported from point A to point B. This also includes ensuring a safe and timely trip. The other important thing is that the carrier be wise when managing expenses(this includes maintaining a fleet, fuel expenses, and labor. Both Frontier and Southwest have been pretty good at this. However, the current recession has made things difficult for everyone and Frontier has had a bit of a hard time riding out the storm. Personally, the main reason I believe that Southwest is still on solid ground is because they've been around a long time and know how to handle bumpy roads.

On a side note, I thought a bit about 'no frills airlines' and the southwest effect. Many airlines have modeled off Southwest airlines and many of them have been successful. It seems that some of the more well known airlines influenced by SWA have ultimately become a part of SWA either by alliance or acquisition.

I think it is appalling that you all say that Frontier and Southwest are alike. Keep in mind you all got in trouble for paying off the FAA for those maintenance issues and you had that big hole in one of your planes recently. While on the other side Frontier has upheld the FAA Diamond Award for maintanence for something like 10 years running. I think the only reason Southwest wants Frontier is because we are a threat to their business. They wanna liquidate the planes and the staff so that they will not have to worry about having someone truly better than them in the low cost carrier industry.

i really dont care who wins the bid for us and i just want to have a job to feed my family and put a roof over are heads....if southwest gets i hope they don't make people re-apply and just intergrate all the f-9 employees because that is a alot of seniority to throw away and start from scratch..

You can get bad service on either airline. Having flown the "original" Frontier years ago - it left a legacy even though it was never considered a legacy carrier. I've had horrible service on the new Frontier (out of Memphis-Denver-Memphis - which it dumped in a very short time) and I've had horrible service with Southwest (right out of Love Field with a gate agent at Gate 3 that literally the token bitch of the entire airline and I gave her the best challenge of her career - I hope a house has fallen on her by now). Yet - in overall customer service, Southwest has "something" that the others don't. I hope they don't lose that. What surprises me over this latest adventure is that to me it goes in contrast to the "Herb Days". I'd personally think the airline would be better off driving the "newest-Frontier" out of business (owned by Republic or anyone else) and United right along with it (Lord knows, Denver is United's last hold out). Southwest has lost it's Herb-edge. Yes, times do change but you don't take the eggs out of the recipe just because you want to be the CEO.

With Frontier flying into Billings and other cities, I hope Southwest explores direct service on the Northern Tier with flights from Spokane to Montana and North Dakota again. We haven't had service like that since the 1980's when Northwest Airlines had flights. That would give the smaller cities another connecting route through Spokane to Northwest city flights and to California and Las Vegas!

Having been with SWA during the merger with Morris I would say it was not perfect. Not everyone was hired but I would guess the vast majority was. It would seem a company should be allowed to select who they would want to hire. I work side by side with Morris folks (almost all realize they are much better off with SWA). I also have friends who work with Frontier, Delta, United, etc. For the most part airline folks are the kindest quirkiest breed you can find.

SWA does not have an exclusive culture, we are a business, and want to be successful!

I am fourth generation Colo. Love the Bronco's, Rockies, and the fabulous state. I hope that if this venture continues it is of benefit to Frontier, SWA, and Colo.

One last note. Those TV's that everyone raves about weigh quite a bit leading to higher fuel charges. For the saving from not paying for checked bags you could probably get a DVD player.........or maybe a book.

PLEASE KEEP THE ANIMALS ON THE TAIL AND THE TVS IN THE HEADRESTS. THAT IS THE WAY I WILL GO ALONG WITH SOUTHWEST ON THIS MATTER. I DON'T CARE IF SOUTHWEST MANAGES IT OR IS IN CHARGE OFt FRONTIER, BUT I WANT FRONTIER TO REMANE THE WAY IT IS, WITH THE ANIMALS AND THE TVS!!!!!!

With this potential merge between these two airlines, does this mean there will be a further delay in SWA hiring new pilots to their fleet? If so, how long is the potential delay?

Gotta LUV this one. Anonymous said, "It sounds like a bunch of 3rd graders fighting over the green play dough." Wow, talk about hitting the nail on the head! That is the truth people.

Bless you Paula for having the patience and fortitude to try to educate some of these people on their erroneous information. I would never in a million years be able to do your job!

Speculate all day but the fact remains not one of you knows what will will happen or what the next move will be at Southwes Airlinest. Sheesh! What a bunch of cry babies. By the way, chicken little says the sky is fallin also. Southwest Airlines Management will do what management needs to do. Period.

Shame on the whining Frontier employees. I am embarrassed for each of you. Your airlines management team put you where you are today, so don't point fingers and blame Southwest for your problems. Don't forget when you point at Southwest and blame them, there are 3 fingers pointing back at YOU! It's just too bad that most of you are afraid to sign your comments so we would know who NOT to invite to join the Southwest Team.

Been here for the Trans Star acquisition, the Morris acquisition, the Midway acquisition and the American Trans Air acquisition. Will be here for the Frontier acquisition also! GO Southwest!

If this Acquisition does happen.(Hope it does) A few bits of advice for the unhappy Frontier Employees who have posted on here, change jobs or change attitudes. SWA has been around longer and its much more loved and respected. I recommend anyone and everyone who works for or is a fan of Frontier to read the book , "NUTS The Secret To Southwests Success". It's a book that shows everyone the spirited history and what is the heart and soul of Southwest Airlines.
If You are a Frontier worker when you read through it with an open mind and placing the anger you feel aside , you will see that fun and culture and putting workers first has been the long proven reason for our continued success. And in some ways while you are different we do share a lot of the same philosophies as your airline. The anger you feel should be directed to those who managed your airline and put you in this position in the first place. Just remember that. Also remember that Southwest Workers will protect and fight for our continued success from small person at the bottom to our CEO with or without you. We hope to welcome you all on board into the SWA Family.

The acquisition of Lynx will provide great opportunities for Southwest. The Q400 is a fast turboprop that delivers block times comparable with jets, with 24% less fuel burn. It has a serviceable range of 1450 nautical miles, and there are enough seats on the Q400 to make money in a high density configuaration. And most importantly, the aircraft is large enough, fast enough, and quiet enough, that it does not suffer from the negative public perception that other turboprop airliners conjer.

Southwest will be able to reach smaller, lucrative markets such as Northwest ARK Airport, Chattanooga, TN, or Bangor, ME, as well as increase service at places like Amarillo. Can you imagine the Southwest brand serving Abilene, Waco, Brownsville, Wichita Falls and Beaumont/Pt Arthur(again)? Think of the additional Intra-California service possibilities! Bakersfield, Monterey/Salinas, Stockton, Concord, Santa Barbara, Carlsbad/Oceanside/Vista, Modesto, Fresno......all underserved, overpriced, and with large populations. Intra-Florida service too with Key West, Tallahassee, Gainesville, Naples and several others in Florida and around the country.

Also, Bombardier is considering another stretch of the Q family to reach 100 passengers. Making it perfect to operate shorter routes that 737s can't make money on.

I urge WN managers to look at how LCCs such as FlyBe are using this revolutionary and economical aircraft to make money in this challenging environment.
You could even change the name to Heartland Airlines, which would be both reflective of Southwest's classic Heart logo and the new carrier's service to smaller, intermediate-sized cities accross the USA. The livery for Heartland can be Southwests old ochre and orange, which would still compliment the new Desert Canyon colors of the jets.
Also, please consider buying AIrTran in the future! Very little overlap, similar fleet and service format. It would also bring the WN brand to a critical size, bringing it to most of the remaining domestic markets that are serviceable profitably with jets.

Anja Gensel
former flight attendant and Southwest Groupie!

Gotta LUV this one. Anonymous said, "It sounds like a bunch of 3rd graders fighting over the green play dough." Wow, talk about hitting the nail on the head! That is the truth people.

Bless you Paula for having the patience and fortitude to try to educate some of these people on their erroneous information. I would never in a million years be able to do your job!

Speculate all day but the fact remains not one of you knows what will will happen or what the next move will be at Southwes Airlinest. Sheesh! What a bunch of cry babies. By the way, chicken little says the sky is fallin also. Southwest Airlines Management will do what management needs to do. Period.

Shame on the whining Frontier employees. I am embarrassed for each of you. Your airlines management team put you where you are today, so don't point fingers and blame Southwest for your problems. Don't forget when you point at Southwest and blame them, there are 3 fingers pointing back at YOU! It's just too bad that most of you are afraid to sign your comments so we would know who NOT to invite to join the Southwest Team.

Been here for the Trans Star acquisition, the Morris acquisition, the Midway acquisition and the American Trans Air acquisition. Will be here for the Frontier acquisition also! GO Southwest!
swflyer — Sat, 08/01/2009 - 21:46
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Yea...that is the pot calling the kettle black! ;-D Remember the code-sharing blogs where the SW employees whined like constipated two year olds for days...LOL. You'd be just as frustrated if it were someone like Airtran buying you out and saying they intended to sell off your planes before it was all over with.

Lets put it this way. Why would an airline buy another. It's simple really. Frontier for the last five quarters made money where as Southwest lost money, so if Southwest takes Frontier out of business. It just means their scared and don't know how to compete with such a kick *ss airline. F9 rules WN drools. so gggoooooooooo Republic. LOL

SWA did not make money in the 1st Quarter of 2009 but it was the first quarter since 1991 and then they made 54 million in the second quarter. They have also made money 36 out of 38 years. I don't believe SWA is remotely scared about competition, So before you post inaccurate stats, please do your homework....

first quarter of 2009 was the only quarter that SWA did not make a profit since 1991. Then they went out and made 54million in the second quarter. They have also made money 36 out of 38 years. It ranks #1 in customer service every month on the DOT rankings so I highly doubt SWA is scared of any competition. I would do your homework before you post something that is inaccurate.

Lets put it this way. Why would an airline buy another. It's simple really. Frontier for the last five quarters made money where as Southwest lost money, so if Southwest takes Frontier out of business. It just means their scared and don't know how to compete with such a kick *ss airline. F9 rules WN drools. so gggoooooooooo Republic. LOL

Anonymous — Sun, 08/02/2009 - 18:03
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That's what I'm talking about :)

Gee.. I am reading these blogs and really do not understand where some of you people are coming from... I do not believe that Frontier Employees are blaming Southwest for anything. They are just expressing their opinions just like the everyone else from Southwest is expressing theirs. I have the upmost respect for every Frontier employee who has struggled and given for their company over the past couple of years. How many others can say that they would fight so hard for just a job, must be more than that for most of the 5,000 employees. In the real world both airlines have something they are good at. Yes Southwest has been around alot longer... So what! That does not mean they are better than anyone else. Both are great at what they do. Frontier may have taken a hit in the past year but it clearly says something about that young little (major) airline to turn around something that was a negative and turn into a profiting success story. To bad the company tried to protect itself and laws require an auction.. What a shame! I do hope for the Frontier employees who are clearly passionate about their company and the loyal passengers that Republic does obtain them and keep them as promised Frontier Airlines / Lynx Aviation.... We all know when put in a position of loosing money but still having the resources if you can't beat'em - buy'em!

Wishing nothing but the best for every Frontier Believer! I hope Republic is reading the blogs and seeing the passion they could be aquiring in you!

I am a fan of both Southwest and Frontier airlines. Rarely do I fly with another carrier. BUT, I do feel that of the two, Frontier's service is a few notches above Southwest. I would hate to see the offerings of DirecTV and inflight meals disappear with an acquisition by Southwest. I also love being able to reserve my seat upon booking my flight online with Frontier, which cannot be done at Southwest, who still uses an antiquated seating process. If the combined carrier can keep the DirecTV, meal offerings, and Frontier's reserved seating process, I'm all for it. One other thing: If the merger does occur, I would suggest that the new airline be called "Frontier", since Southwest doesn't really only fly only in the southwest anymore. I would also hate to see those animals go away from the aircraft livery.

My ex has worked for SW for 26 years. I have always loved the airline as well as the people. I am now a F9 FA. After reading this blog all morning.....I clearly see that SW HAS changed! These are not the same people I used to know.

Like many who have posted before me, I too have flown both carriers. I was a frequent flyer of Southwest until I discovered Frontier. After my first Frontier flight, I was hooked. Their customer service has never been anything but extraordinary, and the extra touches like the wide leather seats and inflight TV make me feel like I'm traveling business class, even when I'm not. My parents live in Dallas however, and are devotees of Southwest, so when planning our last vacation, we flew Southwest - at their request. We swore never to do it again. The pain of having to time our online check-in to the minute, so we could get the "A" boarding passes was one thing. But the problem continued when we arrived at the airport two and a half hours early for our flight, only to have to wait in line for two of them to check our bags. So much for the "A" boarding passes...

When I heard the news of the pending acquisition, we were all saddened. I'm sure that Southwest is a fine airline, and I know that their employees take great pride in what they do. And overall, they have great customer satisfaction. I suppose I'm looking for a higher lever of customer service. I've always felt like I'm part of a cattle drive when I fly Southwest. I'd hoped that impression would have changed when I flew in June, but it hadn't. Now they'll be melding Frontier into more of the same.

I don't want to sound angry or bitter, because really, I'm just sad. My family and I are loyal Frontier customers, and we wont have them much longer. So congratulations Southwest. You're getting a great company and wonderful people. I really hope you're able to keep the customers.

Like a bumpy flight, the recent events with Frontier have caused me some queasiness. I fly a lot out of Denver, mostly for business. My first choice has been Frontier for years--great product, great service, direct flights. I am a Summit level Early Returns member and loyally attached to a great airline. Second choice has been United. Primarily due to FF program (I am Premier Exec with them). Third choice has been Southwest the last couple years (I am also a Rapid Rewards member), almost entirely due to lack of seating selection and in-flight entertainment. Flight back from Philly last week, even though it got in half an hour early, was just painful with no entertainment. (But at least it beat US Airways on the outbound--no entertainment, no snack, no fun.)

I was happy to hear about the Republic bid and the "survival' of Frontier. I was, frankly, saddened to hear about the Southwest bid as I watched the demise of Muse Air many years ago in Dallas when SWA took over (another small, but quality airline with a nice niche--I flew them for non-smoking policy and great blue leather seats). While I have flown SWA (and will again tomorrow MCO to FLL), I cannot honestly see them becoming my "everyday" airline. As a very frequent business traveler I detest jostling in the queue trying to figure out where my number fits in (I liked the old plastic cards better!), having to find a terminal to check in as quickly as possible to try and get a decent boarding priority, even having to watch a young family board at the end of the line in Philly last week and having to look morosely through the plane trying to find two pairs of seats so their little kids didn't have to sit alone with strangers. (I gave mine up so the mom and son could sit down together.) At the end of the day, Southwest provides an inexpensive, consistent, and compelling product for a value oriented consumer, but as a near-weekly travel option to both coasts I won't do it if I can avoid it.

Sorry SWA. I love the singing flight attendants, the esprit de corps, and the cheap fares, but until you can assign seats like everybody else my heart (and wallet) is going to remain elsewhere the vast majority of the time. You will likely win the auction, but I am going to keep rooting for Republic...

Best of luck!

What about all of the non-union F9 workers? If SWA had such a great "culture" they would have some compassion for all of F9 employees and families that they will literally be putting on the streets with this take over in today's economy. Do you think the economy could handle all of these soon to be displaced workers?? SWA is just contributing to the economic down turn. SWA just wants to get rid of their thorn (F9) and gain some gates. They do not care about the F9 employees. Some culture SWA.

Before everybody gets all stirred up please read all the information about the merger. Emotions run high and this is not the first airline merger nor the last, do not rely on gally-gossip or cockpit- crackpots. Do your own research and in the end where ever you end up be thankful somebody stepped up. I can think of a lot worse airlines to work fo other r than SWA, oh yea that would be any and all of them. This business is not much different than any other right now, be in it to win it. Winning Customers is the number one game right now hopefully profits will follow when the economy flips.

Coming form an F9 employee

I'm putting every dime under my sheets for the next few months, cause either way it's not looking good. I have to say i'm rooting for republic on this one though, atleast they respect us and have intentions of keeping our unique brand and employees. I came from 5 years of experience at that piece of s*** delta and I have to say that stunt you pulled with the early outs then our possible acquisition reminds me of everything i hated over there. I watched early outs to anyone who had in 15 years, then watched ex skywest united employee's gather up the jobs with sign on bonuses and secured spots of $8.25 an hour. Frontier is a family and they've always made me feel like one , I can see the difference every day i look across the counter, and i'm not going back. Sorry WN you can have your job, I'm worth more than that, I'll take the ten at mcdonalds for flipping burgers before I go back to the average airline experience.

WOW
for all the people that got offended by my F9 coworkers "sorry" is very hard to work this hard and see such a good company go this way...
but remember WN is not responsible for our demise our previous management is HE THEY ... Did this to us not WN ....... WN has the power to save the day but is not what they do ...... Republic well who knows what they will do with us one thing is for sure, we are out of runway we need $$$$$$ to make it.
best of luck

A lot of people seem to think that the only impact to Frontier employees would be that they would become Southwest employees. I seriously doubt this would be the case for the vast majority. Maybe some would be hired into open positions, but what about all of the people working at the corporate offices, like accountants, payroll clerks, receptionists, crew schedulers, marketing analysts, etc.? I doubt SWA would have any need for them. How about those in middle management? Reservations agents? IT? Face it, a lot of people would be out of work and this is a bad time to lose your job, whether you are an aircraft appearance agent or a Vice President of whatever.

To Southwest Leadership: I realize that business is business and that this is a business decision. But you have over $2 BILLION dollars in the bank. SWA is not at risk of going anywhere. It is unconscionable to put people out of work unnecessarily. How would you be able to sleep at night? You can't really expect anyone to believe that you are going to hire a significant number of Frontier employees.

Why don't you admit the fact that you are unable to compete with Frontier in the Denver market, and that the only way to beat them is to buy them?

I work for Southwest Airlines and am very proud of the direction we are going. My heart goes out to the Employees of Frontier and truly hope that given the opportunity that the two can come together and make a positive impact.

Several months back as I walked off the plane in DEN and saw all the new gates being developed I was so excited…I knew it would mean some new adventure that would involve F9… …

Being a victim of an acquisition (Northwest Orient/Republic….two different pay scales, etc.) my heart bleeds for their employees. The original “Republic Airlines” was very successful and Northwest Orient acquired them to compete with UA purchase of Pan AMs routes…..As I read their harsh comments about WN I have sympathy for them, but under current circumstances they truly have been dead on the vine for quite some time…F9 stock price was at .03 cents and after Thursday announcement of WN non-binding bid went to .09 cents on Friday.. As I type it is currently trading at .48 cents…Up over 40%... Yes Republic holdings bid offered you $10 per share.. you’re in debt… as a share holder what do expect WN to offer you?

WN has been blessed with some incredible leaders…we’ve worked diligently to keep ourselves in the black, after 911 most carriers would cease to exist had it not been for govt. bail-outs… Correct me if I am wrong…what did WN get… a big fat goose egg. Some how I feel WN is worthy of this opportunity and although we’re not perfect we should strike while the iron is hot. With all the different mass layoffs that have occurred recently the LUV side of me feels we should follow the golden rule and do our best to preserve as many jobs as possible and not kick any one to the curb. Waiting till Aug. 17th to do the celebratory dance

Paula,
After reading just a few of the blogs on here, it would be nice to see them purged. The decision on the future of Frontier will be determined in the Bankruptcy Court not on a website containing the comments of loyal employees and passengers of these two airlines. Both F9 and WN are great airlines and unique to themselves. And understandably, we all have our loyalties to each. All that the negative comments are accomplishing here is harboring resentment and an unneeded hostility . Our employee groups have always been respectful and courteous to each other. I hate to see that respect for each other destroyed here in a blog over circumstances we cannot change. There has been the rise and fall of many great airlines. We need to all be conscious of the fact that it can happen to any of us. We need to support each other and not tear each other down. After all, we are all out here doing the same job

I think it is a shame that SWA will be buying Frontier. I have found that Frontier offers excellent customer service, comfortable aircraft with leg room, as well as direct tv options. I have never had a bad experience on Frontier and they are currently the only airline I will fly. After flying with SWA several times in the past, I have never had what I can call a good experience. I hate SWA's boarding pass system. I have been shoved, kicked, and even physically grabbed by anxious people fighting for a "good" seat. Also there is little leg room and I have often found the flight staff to be rude.
My elderly mother flew on SWA recently, her first flight in her 67 years of life, and she was treated discourteously every step of the way. From rude gate agents at the airport, to asking for assistance in getting on the plane and assistance getting off the plane and being totally ignored. That one flight has ruined air travel for her and she now refuses to fly at all.
Once Frontier goes completely SWA, I will fly United. Yes, even their poor customer service is better than what I have received on SWA.
I do realize that "The decision on the future of Frontier will be determined in the Bankruptcy Court not on a website containing the comments of loyal employees and passengers of these two airlines." as was stated by A Frontier F/A, but I felt the need to express my feelings on this subject which I feel very strongly about.

Shame on you Southwest! I don't care how you try to spin this it looks bad to everyone else outside of canyon blue land. I hope the DOJ steps in and sees this for what it is.

Comments are 2 to 1 against WN doing this. It looks like Paula has given up trying to respond.

F9 did not ask WN for help. F9 has a plan of sponsorship and was exiting bankruptcy within a week with no help from WN. Frontier now has one of the lowest CASM's of any major airline in North America. They have made 8 consecutive months of profits by matching WN's ridiculously low fares. WN has never seen a competitor like F9. I wonder if this is the first time that WN hasn't been able to claim they are the price leader. There was no Southwest effect in Denver when WN came back after a 20 year absence. The only effect was more loyalty towards F9 and record load factors. I hear F9's July LF will be a company record, so we can only assume that July will mark the 9th consecutive profitable month.

The news is reporting a Frontier employee rally in downtown Denver tomorrow. I may go down there to show them my support. Can WN take this hit to their image? Are they really prepared to ask the people of Colorado to fly WN after they eliminate their beloved hometown airline of 15 years. F9 is no ATA. F9 does not need WN. This is nothing more than a hostile takeover in order to eliminate their first true competition. And as others have mentioned, do you really expect people to believe a WN takeover will increase competition? I don't even think the WN employees believe that. Here's some advice for you WN - Just because you say something doesn't make it true!

If you can't beat them, buy them!

Frontier employees are very lucky to have WN coming to their rescue. Southwest is THE most successful airline business model in aviation history! Those who are saying that WN will raise fares in DEN are talking smack! Have those folks heard of the "Southwest Effect"??? Also, there's still the air disaster called United, which although likely to be liquidated itself at some point in the future, is still the Big Kahuna in DEN. So even if WN bought F9, there's still big competion on EVERY route.
Also, WN has implemented industry standard-setting labor agreements with its employees. Alaska Airlines has adopted WN's flight attendant contract and bidding system(just one example). WN has rarely if ever had ANY labor issues, in it's entire history. And most of all, WN is an innovator, not an immitator. 10-minute turns, cash register reciepts for tickets, no interline agreements, single-aircraft type, flight attendants in gogo boots and hotpants, and then in polos and shorts! Numbered boarding, and on and on! These guys have survived brutal corporate attacks by the likes of Braniff and American, and are still here and thriving.

The fact that WN is looking at your airline means that you've all done a great job building your airline. Take it as the compliment that it is, and look forward to working for the most consistantantly successful and profitable airline in the industry!

I realize that mergers are usually bad and scary. I have been through a train wreck merger myself (Piedmont/USAir/PSA), and 2 bankruptcies(Markair and National). USAir litterally dismantled poor PSA (which WN's format is loosely based on), and took us at Piedmont from the best airline in the country, to the worst. They quickly got rid of our more effiecient Dayton hub to feed the wretched Pittsburgh hub. Many of our jet routes were quickly handed off to Express, as well as our famous intra-florida service, and our Syracuse and Baltimore hubs went away soon after. Charlotte was also neglected for several of the earlier post-merger years.
Seniority lists were a nightmare and our unions didn;t match.

WN makes better decisions than the above mentioned disaster. They only acquire other airlines that fit them well. Swallowing another company can be like swallowing poison, if not done right.
I am certain that the managers at WN realize this. USAir should never have been allowed to purchase PSA, because the service-formats were completely different. PSA was an LCC, and USAir and Piedmont were full-service. The two "cultures" and service formats don't mix AT ALL! A point that appearantly was lost on AirTran when they went after premium airline Midwest not that long ago. What a calamity that would have been! Anyone remember the 4-way pile-up of Continental, People Express, NYAir, and the old Frontier??? And then throw in Eastern as a wholly-owned subsidiary??? It took CO several years to recover from that mess.
So what would Republic do with F9? Merge it with newly acquired Midwest? At the very least, there would be a code-share. So how would premium Midwest passengers respond to their connecting Frontier flight offering bagels, checked bag charges and TV vs. hot meals and fresh baked cookies??
Frontier will not survive the lumbering UA behemoth at DEN on its own which could linger for atleast another year before its own merciful liquidation. And that is the next step for F9 as well. Won't it be fun to come in to work one day to find that your company is shut down and finished?

Like USAir was, Republic is flush with cash, but really doesn't have a masterplan. They are just making an asset grab. Lots of assets are great, but only if they serve a purpose and compliment each other. Frontier/Republic doesn't make sense. The only thing that would be even slightly better fit, would be a Jetblue/Frontier combination or even Jetblue/Frontier/Spirit combo. And since those guys aren't bidding, it's WN, or you guys will soon be history!

As an Alaskan, I don't want that to happen, because Frontier is our only low-fare service now(except for USAirways). I hope that Southwest will remain in the Anchorage market and even expand it, instead of getting rid of it like WN did when they absorbed Morris. We are now gripped by extremely high prices(even though we have the lowest per mile cost in the USA currently). I pay just $120 more to fly from Anchorage to Oslo, Norway than I do to fly from Anchorage to Seattle. ANC-SEA is a heavily travelled market and the biggest source of AS's revenue. It is not uncommon for AS to have as many as 20 daily flights each way, with a load factor of 99.1% year-round. The route was also Reno Air's most profitable in their system. American abandoned it after acquiring Reno Air only because of their code-share agreement with AS. AS has also recently added a 2nd daily year-round ANC-ORD nonstop.

Alaska is a very consistantly profitable market, but WN's planes will have to de-ice from November to March. However, I think that unlike the WN of the 90s, today's WN is not afraid of the bad weather markets like MSP, MDW and BOS. Today's WN is more adapted to serve the ANC market and make money here.

Anja Gensel

I haven't given up! I just don't have all of the answers, nor does anyone else. Hopefully, we'll have more information soon.

Flight Optimization-that is likely how WN WILL be able to expand it's low-fare brand across the country with the acquisition of F9. They are not just double-talking on this. WN has added 4 cities to its map this year with this program, and they did this essentially without growing the fleet. They dropped under-performing flights to redeploy the aircraft where they could make the most money at the current time.
With both airlines competing on so many routes from DEN, there is a lot of overlpap and over-capacity. So instead of having a combined 7 nonstops each way DEN-MSP, the schedule would be optimized to 5. This eliminates excess capacity and frees aircraft to be deployed elsewhere. Everyone wins!

I am certain that some airbuses will be returned to their respective owners through this process, but some will continue to fly, allowing moderate expansion while keeping costs down. Very innovative and flexible! Yet another reason why F9 employees should be excited about joining with WN.

WN continues to show the world that it is an industry leader that is not afraid to try new things. I am sure that business practices and innovations that worked well at F9 will be assimilated into WN, wherever possible.

I am excited at the prospect that Frontier won't just be liquidated or mismatched with Midwest, and that there is real potential to have WN in Anchorage!!! Good luck to all, and happy merger!

Anja Gensel

I am a former Frontier employee (laid off) and a resident of Denver, Colorado. Frontier has a culture and unique branding (the animals) that will never be matched. The thought of the horrible WN colors on a Airbus makes me ill to say that least. Why does WN think they will be the dominant carrier here in Denver. Denver is very loyal to Frontier, I know first hand. Southwest cannot fill a plane most days--Frontier can! Southwest's RPM's (revenue passenger miles) are the lowest at DIA, from what I have heard. IF Southwest does take over Frontier, what a sad day it will be for Denver and our economy! Believe me they will get rid of everyone, from Sean Manke on down! Case and point-ATA. If you are lucky to be saved, you will have to reapply for your job and interview for it. It is more cost effective for Southwest to hire some idiot off the street at 11.00 an hour (which is not bad) than retain your current salary. A Denver ICON since originally in the 40's maybe gone and likely will not come back a 3rd time! I have been in the industry as a flight attendant/ trainer for 25 years, with Eastern, United, Air Tran and Frontier. I have seen them come and go, and believe me sooner or later Southwest will run out of gas. Growing too fast too soon has been a scenario seen too many times and failed. To wrap it up-United (the better company) will match your fares in every market you serve and push you out of Denver like they did in the 80's with CO (Yes, Southwest has been here before-with no success). Good luck Southwest also in the ATL! Being a former Air Tran flight attendant I know the ATL toooooooo well. Sorry, fortress DELTA will never-EVER let you take that city!

In final---I did like Southwest (you would not think) when Herb Kellher ran the game (it's a game). He was a brillant man with a sincere vision to provide low fares and excellent service. Now boarding a Southwest flight is like walking into McDonalds.....everywhere, bad customer service (can they speak english?), not a smile in sight!

Thanks for the rant and good luck WN----in the end you won't!

Do Fronteir employees understand the word bankrupt? Worried about your job if SWA wins? Are you kidding me. Do you think the 300 people a day who are losing jobs in this country would care if another company bought them, kept them employeed and gave them the chance to continue employment and to provide for their familes. SWA hires pilots from other now defunct airlines, yes they started at the bottom as FO's but they have jobs and continue to do what they love! Be careful what you wish for!!!

Frontier does not want predatory capitalists (ie Southwest Airlines) to take us over. You guys are like the wealthy. You never have enough. You want more cities, more aircraft and more money while you destroy airlines and screw their employees. Stay away from Frontier and let Republic buy us so we can maintain our great company without you guys and your unparalled greed. Hostile takeovers, mergers and acquisitions and the chaos that it brings are what is destroying this country, its social stability and its possibilities for a brighter future.

I've heard word that those with Frontier's Common Stock, will be offered a 10 - 1 exchange; for Southwest Stock - should Southwest ink the deal.

I think this is just wrong. Southwest is trying to do this simply so that they may rid of competition, not to grow like this should do. We all know SWA has been loosing since they came back into the Denver market and its because they can't keep up with Frontier. This is unethical and pathetic. Southwest has been around for some time now and I can not believe you would stoop to such a low level. Shame on you Southwest.

I think that the idea of Southwest buying Frontier is a great idea. I truly have experienced the excellent customer service from both companies as a customer and as an employee (Frontier). I worked for Frontier for about a year at the call center in Las Cruces, New Mexico, and what I experienced was phenomenal. The benefits were great, and, my co-workers, supervisors, and airline employees all had great work ethics. The supervisory staff was always on top of events, changes, and re-training. I fell in love with the logos on the tails of their planes. One thing that really left an impression on me was the atmosphere of the workplace. I never had a dull moment. We had an operations manager, Rubin, that really appreciated the work of his employees. I have really never experienced team work like I have with Frontier. I think the marriage of both companies would be heaven on earth. I would love to go back to work in this field.

An employee who misses working in customer service for Frontier.

WN is a great airline with great employees. This is a preemptive strike against Republic to hem them into the eastern US, and a strategic strike against United at DEN. The gates alone are worth the WN bid, with destinations to DCA, ATL, and Mexico, this is a good deal. Yes, F9 and WN have numerous common destinations, so now with these airlines merging, needless over-capacity can be reduced with added profitability (not necessarily higher ticket prices).

WN has very patient and careful management who will determine how best to keep enlist loyal F9 DEN customers to fly WN. WN will remain a Boeing brand, finding a suitable home for the 18 Airbus aircraft F9 operators drawing from the 400+ B737s WN operates to fill the gaps. This is a non-issue.

FYI, I am a current Midwest Airlines employee who will be on the unemployment line in September after 15 years of a decicated career at Midwest. Thanx Republic.

For your information Frontier operates 51 airbus aircraft. The needless capactity stems from WN trying to fly as many aircraft as they can into a station. Why fly to a city 10 times a day when they are only half full. Easy to keep other airlines from coming in. Environmentalist should be upset with an airline like WN for wasting fuel why not cut your flights down and fill them up saving fuel. Ticket prices would increase in Denver with the departure of F9. UA would be happy to see F9 leave so would all other airlines, would help increase there load factors that WN took from them. Bottom line is WN cannot beat F9 in DEN and they want them gone, sure they gain gates in other cities but it is in no doubt just to get rid of the competition.

As a Frontier employee, I am of course nervous about where I will end up when this is all over. I love Frontier because this is where I've worked for 7 years, but I grew up with Southwest. I have known Southwest well as I grew up in Austin, TX and Southwest was our link to Texas ( it's a big state ) and the Nation.

Southwest's employee group is awesome and I have never had any complaint about them whether or not I was a revenue passenger, non-revenue, or if I was hosting them in my station as a revenue or non-revenue passenger.

I actually scheduled an interview with Southwest when they came to Denver, but I bowed out of the interview as I felt the need to stay with Frontier as I had been with Frontier for 5 years already, and my loyalty to the company and brand held me there.

In this stage of the process I realize that Frontier will not be the same company, even if Republic is the winning bidder.

I have to say, that I will welcome Southwest with open arms. I am absolutely giddy at the prospect of possibly becoming a member of the Southwest family.

I would also like to thank Paula Berg as she has been truly gracious and a good sport in regard to this blog and some of the items posted.

I hope this ends well for all involved and I'll see you at the airport!

Reading this forum has been great!

Now for some facts...

(a) Southwest Airlines, with all due respect, abandoned Denver at the news of the high costs of landing fees at the new Denver International Airport which it said would be too high to fit it's business model. No sooner did the airlines that stuck with and paid for the new airport pay down the debt to a sufficiently low level as to allow the City and County of Denver to lower landing fees, did SWA / WN suddenly find themselves able to return to Denver. Draw your own conclusions. Some say "great business" others say "scheister-ville".

(b) SWA can say what they want, but the truth of the matter is that F9 is the first airline to fend off their full onslaught. They've been flying half empty planes out of DIA and doing everything they could to put F9 out of business and failed at it. The plan was to put F9 out of business, and it didn't work, so here's the new plan and $170 million to do it. Draw your own conclusions.

(c) People in this forum who bash Airbus have no knowledge of Airbuses. They certainly do not know that Airbuses were selected by Frontier precisely because they were more efficient, less costly to maintain, and greater in fuel efficiency which, by the way, are three of the things that have allowed F9 to profit during the past 9 months. Draw your own conclusions as to the brilliance of relying exclusively on the 737.

(d) In it's history, F9 has never been found guilty of grave maintenance violations and fined millions by the FAA. Can SWA / WN say that? Draw your own conclusions as to which airline puts the safety of it's passengers first.

(e) F9 was not forced into bankruptcy, nor was it ever truly a bankrupt airline. The CEO chose to declare bankruptcy as a strategic move to fend off First Data which decided to demand a larger front end holding percentage on all air tickets charged and processed by it. Sean Menke may live to rue the day he made this decision as it suddenly took the airline out of his hands and put into the hands of a bankruptcy judge.

(f) QWEST, coincidentally the Denver-based baby bell, offered more money than Verizon for bankrupt MCI. Guess what? The higher bid was not accepted. Qwest lost MCI to Verizon despite outbidding them. What? How? It turned out that MCI management and the bankruptcy judge believed that Verizon was a better fit in every way for the melding of the companies. So, those of you out there who assume that SWA swallowing of F9 is a foregone conclusion don't know a single thing about this process. The justice department, likewise, is unlikely to eventually approve this buyout by SWA. There is way too much overlap of routes, it would drastically decrease competition in dozens of key cities not just in Denver, it would likely put over 4,000 people out of work, and another bidder has stated they plan to hold the airline and allow it to run as usual. There are, believe it or not, actually people out there who believe in doing what's right more than they believe in money. I know that's difficult for the majority of people out there to comprehend. So, even if SWA bids more than the $170 million they announced today, guess what, it still might not be enough to persuaded the F9 people as well as the DoJ to go along with what will be nothing more than the end of F9.

Keep the Tail's of Frontier Airlines, when you change them to 737's . lot of people like to see the tails to stay all of them. southwest colors with the frontier tails. i like it

As a former Denver resident who flew Frontier on a weekly basis for several years, and now an Austin resident who flys Southwest almost weekly, I have enough mileage left in my EarlyReturns account to purchase 4 round trips. Both Frontier and Southwest are my favorite top 2 airlines. Question: What will happen to my Frontier Early Returns mileage balance? Will mileage in my Early Returns account convert to Rapid Rewards points? If so, have you any idea as to what the conversion factor would be?

As a customer, I would be very sad to see the Frontier brand go away. They have been a great company and I have really enjoyed flying with them. And I love the Airbus, too. I still remember getting off a 757 from Hawaii in Phoenix and hopping onto an Airbus 319...I felt like I had gone from a sardine can into the lap of luxury...I could actually stretch my legs out! And the comfortable leather seats for all passengers...I would miss that. I would also miss having a Colorado airline.

All that I have heard about SW has been positive (this thread excepted) so I doubt we would lose much in convenience or routes, but I'm sure lots of loyal Frontier employees at all levels would find themselves looking for jobs, and I would be very sorry about that.

In the end, I do hope that Mr. Mathison is correct, and that this acquisition is not a foregone conclusion,but time will tell.

Bill Abplanalp
Satisfied Frontier customer.

Fun (and sometimes kinda strange) comments thruout... but I for one am not too excited to fly a bankrupt airline,whose cost cutting measures might have a tendency to filter back on maintence and safety , seriously affecting both passengers and employees. Other side of the coin, flying the airline (Southwest) with the safest record in the airline industry just makes a lot of sense. Love the Frontier tails of course and as time goes by and they become Southwest maybe some tails will remain.

I am so excited to hear if Southwest can buy them out! I think it is a great opportunity and am looking forward to growth. The Southwest culture is strong. There is no reason that it cannot stay that way.

AS a hard working CSA, I love what I do, and I do all, ticket counter, gates, and service center,I want to keep doing want I love. The people of Denver love Frontier, the animals on the tails, tv, and our people. If Southwest wins I am afraid all that will be gone.......

All I have to say is SHAME on Southwest!! Millions of people out of work and they want to put more people into unemployment by getting Frontier!! Frontier is the only major passenger carrier solely based in Denver and it should stay that way!!! Never have liked Southwest and never will. Frontier employees I will be praying that this goes your way!!!!

The point that people are missing is in a day in age where we are referring to a recession, is loosing 5k+ jobs really going to help any of it? We would be flooding the market with unemployment, which means raising taxes in all stats that F9 serves. I for one do NOT like the idea of mooching off of the government for my money, but actually putting in a hard days work and EARNING it. So if our friends and family enjoy supporting those who lost out of the, "Interview," process, so be it.

And the customers are the ones who are loosing out because I for one strive to do the job right and serve the pax. So take it from one who knows what it means to go the extra mile, and who has customer service experience well beyond the airlines, removing the competition, especially one who gets the short end of the stick with a lot of loyal pax is the worse idea anybody ever came up with.

There is so much press about how Southwest would be entering Atlanta if the bid is successful. I have to imagine Frontier only has 1 gate there with only a few landing spots per day as they operated in the traditional hub-spoke model. Atlanta aside, what are the plans for the routes Frontier currently has that Southwest doesn't, most notably the International routes. What is the plan for these routes Southwest could pick up:

Anchorage
Akron
Dayton
Cabo San Lucas
Mazatlan
Cancun
Puerto Vallerta
San Jose Costa Rica

Will Southwest now fly internationally? And, will these flights still originate entirely in Denver? Or will they move some to better connection points like Phoenix, LA, Houston?

Ding !... you are now free to prey on another airline

Given a choice, I will fly Frontier every single time. I was one of the passengers abused by United during the work "slow down", and I must say it sucks to be on a runway for many hours because the the union prescribed the work action.

I don't fly Southwest, because I like having my tv, my assigned seat, and I love the animals on the tail. Plus, I loved the enhanced comfort of the Airbus over the Boeing 737.

So... I have no idea who I would fly if Frontier went away.... perhaps I would simply drive...

I truly hope Republic wins this deal, because I believe that they would best honor the "culture" of Frontier airlines.

Now the Wal-mart of the skies is free to move about the country. Keep your hands off our airline.

CONGRATULATIONS REPUBLIC!!!!!
Disclaimer - There is nothing wrong with SouthWest. They made a great business move. Unfortunatly it did not happen for them. There is nothing wrong with Frontier -it appears people want them to stick around.

To all of those who obviously do not have TV, Radio, Newspapers, or Internet. You might want to check your stats again on who has the Safest Airline. Maybe, fact finding could give you that information! To those who think that any Frontier employee would ever put anyones life at risk you better check yourselfs again! You are clearly blind to how much the employees care about their company, each other, passenger and for keeping their company alive. I do belive as a company their #1 VALUE is SAFETY!

Please check out each Airlines History if you want facts on both.
Southwest Airlines - Wikipedia, the free encyclopedia
Frontier Airlines - Wikipedia, the free encyclopedia

Thank god this blog can now be closed!

I just want to say that it's absolutely amazing that SWA started and kept this blog alive with all of the negativity in its threads. I am - and always will be - a fan of Southwest Airlines (as just a regular old passenger) and think some of what was said in here was uncalled for. I think this blog deserves more positivity, so I'm going to provide some.

I love Southwest Airlines for the following reasons, and have been flying them for 15 years:

1) This company thrives on making it affordable to fly. From weekly fare specials, to Ding! fares (that conveniently and frequently show up in your task bar with a cute little piece of mail on the tail of airplane), to their Featured Destination, you can get a great deal to great US cities often. I can cite many specific examples of fares I've gotten for less than $100, and can only recall paying more than $200 on two or three (of ~90) occasions. SWA has spoiled me to the point that fares over $200-250 are appalling!
2) Southwest has a great rewards program. After flying 8 roundtrip trips, you can get a free flight. This program has (understandably, considering the economy) offered fewer of the "double rewards" it used to offer, but I have gotten SEVERAL free tickets on SWA.
3) Southwest has some of the greatest employees on earth. They are positive, cheerful, helpful, funny, concerned, and passionate about keeping up a great reputation for themselves and their company. I'll never forget the time a flight attendant said "meow" over the intercom around 35 times while explaining that we were arriving to Chicago on time and beginning our descent.
4) Southwest has an excellent record of leaving on time, and getting places early. I'm not the type to look up the exact stats, or how they compare with other airlines, but I've experienced very few late departures (luckily, the times I did, I really needed the flight to be as late as I was running), and very few late arrivals (maybe even none...).
5) The Spirit magazine they have on board is always interesting. I know they encourage it, but I've taken many of them home with me.
6) I happen to love the fact that, regardless of flight time, I always get a package of peanuts and a little snack whose smell is non-offensive to people sitting around me. While some people may complain about an airline that does not provide in-flight food service (not many do these days anyway), I like the fact that if it's a longer flight, I know I need to pick up my own lunch or dinner.
7) They don't hate my bag (and I just love that commercial!). I rarely check bags, but if I did, I sure wouldn't want to have to pay for it. If, however, it was necessary to keep the company alive, I would.
8) Each month in Spirit magazine, they take the time to recognize an outstanding employee and an outstanding customer (or group of customers). There are full pages dedicated to these people, and I think it's just amazing. The CEO or CIO also make it a point to dedicate an article to the magazine talking about their experiences with the airline industry, with travel in general, with customers who've touched their hearts, with recollections of personal and emotional times in our nation's history that shall never be forgotten, and stories of the happiness and joy travel brings to families during the holidays. I've never felt like I've known the values and beliefs of the "higher ups" of a major corporation the way I feel like I know this Southwest's.
9) Southwest and its employees gives millions of dollars and a lot of time/hours (again, don't know stats) to various charities around our country. The great employees of Southwest make perfect fits as true altruists!
10) Southwest makes no bones about valuing its employees over its customers. I've read several accounts of this fact in the Spirit magazine, and to be frank, didn't really understand it at first. How could a company value its employees more than its customers? Well, clearly, it's great for any employee to work for a company that believes in this. Every working person would agree, right? Every consumer who believes that the customer is always right may not. However, it is clear to me that the trickle down effect of this value system makes for a very positive customer experience. And, you gotta love a company that loves its people.
11) Southwest's stock symbol is 'LUV' for goodness sakes! Enough said. (it's not over yet, though)
12) Southwest has never (knock on virtual wood) crashed. They only fly one type of aircraft for several business reasons, no doubt, but the main driver behind this is passenger safety. Every pilot and co-pilot knows how to fly the plane, every bagging agent knows how to appropriately and safely load baggage, every person on the maintenance crew knows how to maintain the aircraft and knows everything that could possibly be wrong with the plane if something doesn't look or sound right, etc. Bottom line is, I feel SAFE on Southwest Airlines.
13) This company, its corporate culture, its loyal customer base, and its sheer success is documented in many business articles and books and is studied in business schools around the country. Many companies admire, but can never achieve, the (near) perfection that is SWA.
14) New one from today: They have the character, confidence, transparency, and courage to publish and maintain this particular blog.
15) Southwest does not think of it as a business opportunity to make money when people need to change their flights - regardless of the reason. It's rarely free to change your flight last minute, but you're not going to be paying $100+ to do so.
16) There are probably a good 10 more reasons I think this airline is great, but I'm winding down and hope I've made enough of a point.

To all the other Southwest customers and employees that happen to love this company, I hope you choose to make your voice heard here as well. To those of you who have posted threads on this site, I sincerely wish you all the best. Mergers/acquisitions are no fun, and tend to scare people. I truly hope that the deal that was reached will be the best for all involved.

i don't like being hearded like cattle at the gate............
but i luv the low fares, but also miss not being able to truly
fly worldwide service of a triple 7. I just dont like stopping
50 times either.

Since SWA did not win the bid to tak over Frontier, will they be bidding on any other airlines anytime soon? Will they ever have a presence in Atlanta? I recall there had been bad blood when Eastern was around, but that is water under the bridge. It would be wonderful if SWA had a presence in Atlanta. The acquisition of Frontier woudl have achieved that-- but it was not to be. Any other hews on this front?

At the risk of beating a dead horse, I believe I came across another reason why certain Frontier employees did not want SWA to win the acquisition bid for them. The on-time performance rankings published several days ago indicated that Frontier ranks as one of the worst, at least for July. Perhaps the Frontier employees didn't want someone like SW, that prides itself on on-time peformance & a triple-crown like mindset, to come in and remove some of the integrated "slack" that the Frontier operations appear to be enjoying. That could have actually translated to requiring a little more focus and hard work!

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